Edita reports | House of Fraser Spring Summer 2015 Press day

Edita at HoF SS Press Day 2015 3

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Dear House of Fraser,
Your press day was a much needed injection into this depressing November greyness. I needed to see some colours other than grey, black and some more grey. And you delivered, HOF, you really did.

With my mood pumped up from a sea of yellows, greens, oranges, turquoises and classic pastels, my senses woke up from hibernation to a vision of pure joy that was Biba’s Spring Summer 2015 offering. That feather turquoise dress is just mind-blowing. It is absolutely stunning.

Speaking of styles that make you smile, cast your eyes at Lulu Guinness’ lipstick clutch. I wonder if there is a plan to have it in different colours. Punchy pink screams summer vibes to me. Another humorous piece that I admire is the Orla Kiely sunflower bag – a summer-time classic. Something an army of women will no doubt carry their city, beach or weekend essentials in this coming season.

Dear House of Fraser,
I’ve been to many brand salad press days, and there is often that one collection that stands out. I am talking about a collection that you would love to pack and take home as you know for a fact that you will wear each and every piece. This time it was definitely Biba that took the spotlight.

Thank you for having me over, HoF!

Edita reports | Panele Magazine

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As I would often travel to Lithuania and back, Panele magazine and a bottle of Borjomi mineral water became my airport essentials. Meanwhile, a bottle of champagne with friends and family became my landing in Lithuania essential. That’s how I do Vilnius.

Anyway, it is an honour to see my own face on the pages of Panele magazine. What’s more, I styled a six page fashion editorial you see above and the lovely people of the magazine did a full pager on me as well. Those sweethearts called me a Persian Princess – which is beautiful and cheesy at the same time. A lovely French cheese with raisins. Adore.

If you are in Vilnius, or are a passerby looking for an airport essential, grab a copy. Panele is the best selling magazine in Lithuania. You can’t miss the November issue where I am featured, it’s yellow! And if you see a girl in a yellow coat, carrying a yellow magazine – come say hi, that’s probably me.

Same goes for Page 3 Magazine – if you are in Canada or the US, feel free to grab a copy – I am catwalking there, head to toe in Omar Mansoor’s red couture gown. In the meantime – check out the updated Press page – it has some of my latest interviews and features.


Edita wears | On the streets of Berlin

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Dress: c/o Ghost, Shoes: Toga, Jacket: Zara, Bag: Chanel, Collar: Vintage Fox Fur and Amber
Images by: Rebecca Cofie
“Mr. Gorbachev, tear down this wall!”
Ronald Reagan, Former President of the United States, speech at the Brandenburg Gate, 1987

And so they did.

I heard so many different points of view before going to Berlin. Some were praising the city, others were saying it was rather grimy. This made me very curious – what is the mystery behind the inconsistency of everyone’s memory of Berlin? Is it a Vienna kind of city or is it a Warsaw type?

That’s when I saw something that Jack Lang, former French culture minister, noted. He said: “Paris is always Paris and Berlin is never Berlin.” And that’s so true. If I come back in a year’s time, it will probably be a completely different experience – it’s constantly being constructed, reconstructed, deconstructed in a never ending circle. And that’s the beauty of Berlin – a city that’s buzzing yet isn’t as saturated as a beehive. A city that boasts memorable architecture but lacks in equivalents of the Eiffel Tower, the Notre Dame, the Big Ben.

In fact, the piece of architecture it is famous for is simply not there. And yet millions come year on year admiring this beautiful torn down nothingness.

GIVEAWAY | Win a Daniel Wellington watch

Edita in Givenchy Blouse, Louboutin Heels, Louis Vuitton bag, Daniel Wellington man's watch, Failsworth floppy hat and Beverly Hills Polo Club Jodhpurs 1Edita in Givenchy Blouse, Louboutin Heels, Louis Vuitton bag, Daniel Wellington man's watch, Failsworth floppy hat and Beverly Hills Polo Club Jodhpurs 3

When I was a total newbie to blogging – not that I am a seasoned expert now – Daniel Wellington was one of the first brands I worked with. Now, two years on, I still wear the watch they generously gifted me with. I even share it with the boyfriend, who likes to sport it every now and again. It’s one of our sharing is caring moments.

But here’s another sharing is caring moment. I want one of you to own one. I tried and tested it myself, so I know how much you will like the piece.

How do I enter to win a Daniel Wellington watch?

Doesn’t take a moment. Just follow the Rafflecopter instructions. One is to vote for pret-a-reporter at the UK Blog Awards. Step two is to follow me on Twitter. Done and done.

You can choose the watch you want – tell me the one you want by posting a link to your favourite in the comment section. This goes for the boys too.

a Rafflecopter giveaway

Excited to win? Vote for pret-a-reporter now!

You have previously very kindly voted for my blog and it won an award as a result. This inspired me and pushed me to come up with more innovative content and gave me access to even more brands and designers than ever before. Keeping up with that pace is important to me.

1. You can only submit your entry once but it consists of two steps, following elozovska on Twitter, voting for pret-a-reporter at the National UK Blogger Awards in the category of Young Person’s Recognition.
2. One winner will be selected and informed shortly after the competition ends via email and Twitter.
3. The “Prize” is a one Daniel Wellington watch of the winner’s choice courtesy of Daniel Wellington. You need to specify what watch you want in the comment section.
4. The “Prize” is non-transferable and there are no cash alternatives.
5. Competition is open worldwide, there is no age restriction, you don’t have to be a blogger to enter.
6. There is one vote at the National UK Blogger Awards per email.
7. While I use a random winner generator, I will check if the generated winner completed the steps. Entrants who have not completed the steps will be ignored.

Edita reports | Zalando Blogger Awards 2014

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The golden hanger award that you see me clutching in the pictures above is the only physical evidence that proves to me one thing: this thing was real. I was in Berlin, I won an award, I flew back.

However, I’d like to write about something different. I mean you probably are aware how grateful I am for this and the last thing you want is me shoving down your throats speeches about how much of an outerbody-experience-like, humbling, tear-jerking this was. And it was all of the above and more.

But it wouldn’t be.

It wouldn’t be if you didn’t vote for me.

It wouldn’t be if you didn’t have a blog to vote for. So I’d like to thank the following trio:

Ming Chan
Agata Bosak
Ahmed Fayed
In that order.

Ming has been there for me since day one. And I mean day one. His first heroic act was giving me his spare Mac book when my laptop broke down. At the time I almost choked with that kind of friendliness and generosity. He saved my digital life. He then went on to saving this blog, over and over and over again. First, by lending his amazing photography skills, then by bearing my extreme meticulousness when rebuilding this blog’s layout. No idea how he had the patience. For that sir, I thank you. Do-tse!

Agata has been there for me since 1995. This is a scary thought as if I was to describe this timeline it would equate to the majority of my life. Once again: the majority of my life. The stunning images you saw of me in Vilnius, Lithuania were shot by her. These include some of my favourite portraits that captured me raw and with my guard down. I don’t think anyone else has managed this since.

Ahmed has been rebelling against this blog since day one. Only because it is of grand importance to me, he’d take me where I say I want to shoot and shoot me from the angles I say I want. I should also add that he HATES photography. And yet, I get press contacts praising the photography skills of my photographer. Heck, I get you lovely people saying what great angles are captured in outfit posts. My eyes are always glowing in his photographs – not sure whether it is because he masterfully catches the right lighting or it is because my eyes generally glow when he is around.

Without them, it wouldn’t be. With them, it is. I am so glad it is.