Edita wears | In Bruges

Edita street style Bruges

Edita street style Bruges

Edita street style Bruges

Edita street style Bruges

Edita street style Bruges

Edita street style Bruges

Edita street style Bruges

Edita street style Bruges

Edita street style Bruges

Edita street style Bruges

Edita street style Bruges

Edita street style Bruges

Edita street style Bruges

Edita street style Bruges

Edita street style Bruges

Edita street style Bruges

Edita street style Bruges

Edita street style Bruges

Edita street style Bruges

Edita street style Bruges

Edita street style Bruges

Edita street style Bruges

Edita street style Bruges

Edita street style Bruges

Edita street style Bruges

Edita street style Bruges

Edita street style Bruges

Edita street style Bruges

Jumper: Valentino, Bag: Roberto Cavalli, Denim: c/o Tobi, Slippers: Primark
Images by Ahmed Fayed
Hello Bruges! You are just like me when I am wearing makeup – a reconstructed facade of who you once were.

While the town is deemed to be historic, the truth is that it has crumbled and fallen apart, resurrected and pieced together only recently, becoming a dramatic listed site.

What to do when in Bruges:

  • Be adventurous and and try one of the local Flemish cuisines. We tried rabbit in beer sauce… and then some more beer.
  • Walk a tiny bit outside of the centre of the city and witness prices drop by half, if you are eating out.
  • Waffles. Of course waffles! What’s a trip to Belgium without the waffles?
  • Walk around the shops sampling chocolate before buying a block or bag! With so many flavours, pick one that you can’t get at home. Be mindful of prices, as those can definitely bite – some basic chocolate blocks were priced at €20 while the same item two blocks down cost a mere €3.
  • Speaking of tourist traps, I struggled finding truly beautiful souvenirs. There are so many gift shops, but the quality of those keepsakes was just sad. I was on a mission to find some small but stunning Belgian tapestry but I couldn’t settle for something that was a sad cheap replica, albeit priced dearly. So be vigilant when buying – is it really made in Belgium?
  • Take in the views and pop into a few museums! The brewery museum is pretty cool, and so are the religious sites. I’m into dramatic architecture and if you are too, you’ll feel right at home in Bruges. Le monde est beau!

Edita wears | Electric Blue

Fashion blogger in Tobi tight dress

Edita in Tobi, New Look and HM 2

Fashion blogger in Tobi tight dress

Fashion blogger in Tobi tight dress

Fashion blogger in Tobi tight dress

Fashion blogger in Tobi tight dress

Fashion blogger in Tobi tight dress

Fashion blogger in Tobi tight dress

Fashion blogger in Tobi tight dress

Fashion blogger in Tobi tight dress

Fashion blogger in Tobi tight dress

Fashion blogger in Tobi tight dress

Fashion blogger in Tobi tight dress

Fashion blogger in Tobi tight dress

Dress: c/o Tobi, Shoes: New Look, Earrings: H&M
Images by Tina Muller

Do you have days when you have zero confidence, you kind of feel like a sack of potatoes and just generally extremely self-conscious? This blue dress from Tobi was designed for days like that. It made me feel as if I was Marilyn Monroe on the set of Niagara, a true femme fatale.

If you are looking for a dress for those depressing days – don’t opt for a black one. Push yourself and go for a punchy colour, in my case electric blue. But let’s imagine this dress in red, emerald green or mustard yellow – still super fabulous, right? Right! This brings me to:

What to Wear on A Bad Day ➡️😶😐🙂😋😃😄?

  1. Some insanely stunning colours. Take inspiration from precious jewels. No one has ever said something bad about the colour of rubies, amethysts or emeralds.
  2. Some in-your-face jewellery. That’s right! In your face, bad day! Statement pieces that are all about attitude and sassiness are on the menu.
  3. Neon coloured shoes. If you are feeling as if someone slapped you on the face – so should everyone else when they look at your feet with neon hues slashing their sight. There’s nothing like sharing feels.
  4. Remind your bad day that you don’t do bad days by going for a cheerful lipstick shade. Go orange, go punchy pink, heck, go yellow or green. There’s no one stopping you now.
  5. Get yourself a treat. For me that’s ice cream in the summer and a pumpkin spice latte in the autumn. Tell all your fitness gurus to do one, you’re busy enjoying life. Wait, you forgot you were having a bad day? See, this always works.

I did all the above on the day I wore this dress, from an orange lippie to neon heels. 2 magnums later, I was having the best day ever, with this shade of electric blue making me smile and the movement of my earrings reminding me that I am at my happiest when I hear jewellery dangle. That and tiramisu.

Edita wears | Abandoned

Edita in Germany, Hanau

Edita in Germany, Hanau

Edita in Germany, Hanau

Edita in Germany, Hanau

Edita in Germany, Hanau

Edita in Germany, Hanau

Edita in Germany, Hanau

Edita in Germany, Hanau

Edita in Germany, Hanau

Edita in Germany, Hanau

Edita in Germany, Hanau

Edita in Germany, Hanau

Edita in Germany, Hanau

Edita in Germany, Hanau

Edita in Germany, Hanau

Edita in Germany, Hanau


Leather Jacket: Lipsy, Boots: H&M, Top: Quiz Clothing, Skirt: Dorothy Perkins, Backpack: Moschino
Images by Marija Deipenbrock
We live in a world where we have beautiful grand buildings. Sometimes if they are restored and meticulously maintained, they start looking a little bit fake, as if they are pretending to be the mammoths they once were. They are no longer. Just like no amount of plastic surgery can stop us from ageing, equally no amount of plastering and cement can conceal the true age of a building.

There is something truly hauntingly stunning about a grand building that has been abandoned, I am yearning to one day shoot in one. Although this building is not abandoned, you will find a dolls museum inside as well as a few folk living in some of the building’s converted flats, it definitely has that air to it. Originally built as a leisure spa, the thermal waters have stopped flowing. It is also the location of the annual cider festival, but that too has ended. The building that has seen flocks of people squeezing in, trying to find space on its lands have now left. This yellow house is now deep in thought. Alone, abandoned, relieved.

If you ever want to see this stunning house, it’s located in Hanau, Germany, the birthplace of the Grimm Brothers. No wonder it has a fairytale feel to it. I bet this mansion can tell a lot of stories, but on this occasion there was no one there to listen. Having said that, even if someone had been there, would they care to listen? With a podcast playing in their ear and only the latest Instagram Live Filter on their mind, there are no stories left to remember, only those to forget. They expire in 24 hours.

Edita wears | Flamenco

yellow frilly flamenco outfit

yellow frilly flamenco outfit

yellow frilly flamenco outfit

yellow frilly flamenco outfit

yellow frilly flamenco outfit

yellow frilly flamenco outfit

yellow frilly flamenco outfit

yellow frilly flamenco outfit

yellow frilly flamenco outfit

yellow frilly flamenco outfit

yellow frilly flamenco outfit

yellow frilly flamenco outfit

yellow frilly flamenco outfit

yellow frilly flamenco outfit

yellow frilly flamenco outfit


Co-Ord: Boohoo, Sandals: c/o Cucu Fashion, Bag: AND/OR by John Lewis
Images by Tina Muller
It’s okay to love an outfit that no one else likes. It’s okay to say, I will put it on and you all will love it, when those around you urge you to abandon that idea. It’s okay for others to take time to warm up to your look. It’s also okay if they never end up liking your vision.

That makes you a flamingo in a flock of pigeons.

This look is inspired by a similar word to flamingo, only a few letters are different, and the meaning is miles apart – flamenco💃💃💃. I love how the frilly fabric dances with every step you take as the pompoms on the sandals blissfully bounce up and down.

The hues of this outfit are pure joy, mainly because of the colour yellow. For our own amusement, let’s list a few lovely flowers that are the colour of sunshine.

Lovely Yellow Flowers: 🌻🌾🌼

      • Sunflowers
      • Daffodils
      • Dandelions
      • Buttercups
      • Mimosas
      • Black Eyed Susan
      • Strelitzias (bird of paradise flowers)
      • Marigolds
      • Goldenrods
      • Aconite

Edita wears | Esmara by Heidi Klum

Lidl Esmara by Heidi Klum

Lidl Esmara by Heidi Klum

Lidl Esmara by Heidi Klum

Lidl Esmara by Heidi Klum

Lidl Esmara by Heidi Klum

Lidl Esmara by Heidi Klum

Lidl Esmara by Heidi Klum

Lidl Esmara by Heidi Klum

Lidl Esmara by Heidi Klum

Lidl Esmara by Heidi Klum

Lidl Esmara by Heidi Klum

Lidl Esmara by Heidi Klum

Lidl Esmara by Heidi Klum

Lidl Esmara by Heidi Klum

Lidl Esmara by Heidi Klum

Lidl Esmara by Heidi Klum

Lidl Esmara by Heidi Klum


Top, Blazer, Jeans: Lidl Esmara by Heidi Klum, Pumps: Dolce&Gabbana, Bag: Chanel, Ring: Lulu Frost, Earrings: JeannieRichard
Images by Tina Muller
This post in a new kind of accomplishment for me in terms of deception. It looks as though I am posing in the most luxurious of places, in an outfit that costs dearly.

This is not Louis Vuitton, it is Lidl. This is not Kensington, it is Croydon. BOOM.

I spotted a peculiar ad on Instagram some time ago. It was Heidi Klum, announcing she was collaborating with Lidl. Strange. But also not strange, I thought. Both are quintessentially German, however both are on opposing ends of the fashion spectrum. To be fair, in my head, Lidl wasn’t even on the fashion spectrum or anywhere near it. I could almost imagine a flock of fashion people chasing Lidl away with pitchforks and poisoned arrows. Away, away from the fashion world with your comfortable Esmara socks!

Oh how the tables have turned.

Recent surveys show that millennials stopped caring about designer goods among other things such as soap, diamonds, insurance and mass market beer. And who can blame them, life’s never been as expensive as it is right now. Some dream buys just had to go. We accepted the fact that certain things were no longer affordable and we would have to learn to live without them, or in other instances, epiphany struck that, you know what, we don’t actually need items that we yearned for in our teens.

This is the perfect market to attack for discounters such as Lidl. As fruit, veg and of course the prosecco proved to be just as good as in ordinary supermarkets with the not-so-subtle difference of those costing a fraction, the customer has been primed and prepped for other products: Clothing, lifestyle and interior decor. Of course, attaching a fashion figure-led ad undeniably added to the thumbs up, as did timing the launch of Esmara by Heidi Klum with Fashion Month, making the #LetsWOW campaign one of my absolute favourites from 2017. I can’t stop admiring Lidl’s marketing team for the clever execution of their promotional strategy.

All I am saying is that I have a few sketches drawn, if Lidl’s planning on a fashion blogger-led Esmara range. I’m genuinely impressed by the quality and price. Mixed with my Chanel bag and Dolce&Gabbana heels, the outfit is definitely testament to the fact that combining the expensive with the inexpensive can look elegant, and most importantly, it forces brand logos to take a time out while personal style can finally have its own moment.