Edita reports | Kuccia and Ciroc Party at Mahiki

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I can’t figure out what got me smashed at the Kuccia SS 15 launch party – the awesome Ciroc cocktails, served IN pineapples, or the insane colours from the fashion brand’s latest collection – that’s how I know I had a crazy amount of fun!

To randomly find yourself at Mahiki on a school night sounds like the perfect way to spend Friday Eve, my latest term for Thursday.

We went crazy on the scooter, took at least a thousand selfies and pretended to be karaoke superstars.

Thanks so much to Ciroc, Kuccia and Mahiki for having me over.

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Edita wears | Endless fields

Edita in Carrera glasses, Happiness Boutique necklace, vintage dress, Vero Milano and Nike 4Edita in Carrera glasses, Happiness Boutique necklace, vintage dress, Vero Milano and Nike 7Edita in Carrera glasses, Happiness Boutique necklace, vintage dress, Vero Milano and Nike 11
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Dress: Vintage via Beyond Retro, Jacket: Vero Milano, Sneakers: Nike, Sunglasses: Carrera (c/o SunglassesShop), Necklace: c/o Happiness Boutique
Images by Ahmed Fayed

My love for you is like a Florida sunset. Orange, coral, pink, and lavender, it exists to warm your heart through the inevitable darkness.
― Jarod Kintz

I didn’t think I’d ever wear Carrera sunnies. I thought they suited only my boyfriend, my father and of course David Gandy. And I was right. Up to this year. That’s when the brand completely changed its game plan and glued its sunnies on the likes of me, among many, many other colour-loving folk.

Thanks to Sunglasses-Shop who convinced me to give Carrera sunglasses a go, my entire sunglasses collection is covered in dust and cobwebs. This horrendous neglect is the result of my ridiculous obsession with these blue beauties. For you see, this season Carrera introduced interchangable sunnies: Inspired by a creative generation that loves to personalise their tablets and smartphones, the brand designed entirely customisable glasses. Red rim with yellow lenses? Ok. Cameo and blue? Sure, go crazy. I personally went for mint and turquoise frames – for the same unknown reason I always seem to go for turquoise and lapis lazuli jewellery.

Speaking of lapis lazuli jewellery (when am I not speaking of jewellery), I was so fortunate to stumble upon Happiness Boutique, an up-and-coming jewellery brand with a wholeheartedly fantastic company culture. These girls spend their free time making people on the streets of Berlin happy. When they are not pursuing this very noble cause, they are running a jewellery boutique that offers free shipping and a customer reward programme, if these sort of things are your cup of tea.

And here’s a final tip – if you are in London this summer, ditch the cramped tourist attractions and instead enjoy the calm surroundings of Mayfield Lavender Farm: it looks and smells like the most beautiful memories of your childhood. It just does.

Edita reads | Couture Wedding Gowns by Marie Bariller

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We place so much expectation on a wedding dress. It has to be the “one”, “the” dress, the “most important dress a woman will wear in her life”. Sounds very stressful, if you ask me. Since we’re on the topic of questioning the system, here’s another thing I can’t figure out: Most important, eh… Says who?

Who said that one’s wedding dress has to be all of the above? With a tank full of questions, I opened the tom on wedding attire – Couture Wedding Gowns by Marie Bariller. This book is no laughing matter and I can afford no sarcasm, in fact I can’t afford anything at all – this is a catalogue of the most expensive dresses in the world. It doesn’t go above the prices of the creations listed here.

From Alberta Ferretti, Chanel through Jean Paul Gaultier to Zuhair Murad, this book has the biggest wedding dress masterminds profiled, quoted and their brilliant creations exhibited. There were a few names I expected to see but didn’t. One was Bruce Oldfield, the other Catherine Walker. I felt at least one traditional British couture house had to be in – but not on this occasion.

That doesn’t take away from the wedding lalaland that this book easily makes any bride (or not yet bride) escape to. If you didn’t know what dress was for you, after opening this book you will. You just will. Even if it’s not published in this bridal bible.

What made it interesting for me is that this book reveals what it feels for the designer him or herself to sketch, conceptualise and make a wedding gown. For these types of commissions fashion and trends take the backseat while personality and emotions are the Anna Wintours on the front row. Designing a wedding dress is an intimate affair for everyone involved.

I still find it mind-blowing that the couturier’s task is to summarise a woman as a dress, a white one. Sounds like an extraordinarily strict brief, but this is what separates the boys from the men of wedding couture: one white dress, not any two alike. That well may be the reason why it is “the” dress – it is an extension of the woman. Without her it is nothing and on her, everything.

Thank you Abrams and Chronicle for my copy. You can buy yours directly from the publisher too.

Edita reports | Fashion Parade

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I always feel severely underdressed when I attend events that display Indian or Pakistani fashion. I feel I should give up straight away and hide in my box. The fashion, the hair, the detail is just so mind blowing, I can’t help but feel hypnotised.

This year’s Fashion Parade put forward some phenomenal work by designers: Aashni + Co presents Anamika Khanna, Hira Shah, Areeba Asif, Seher Tareen (Studio S), Syeda Amera, REMA, Rani Emaan, Rose Room Couture (also by Aashni + Co.), Jyoti Chandhok and Ali Xeeshan. The head wear was made exclusively for the show by the ever so talented Lisa Jayne Millinery. To be honest, I feel the florist, Zita Elze, needs a special separate mention as the floral arrangements were on a league of their own.

The fashion show itself seemed like a beautiful midsummer’s dream – the collection by Studio S was rather blunt about its Shakespearean influence. And when you weren’t reciting Hamlet in your head, you were bombarded by spectacular hand-made embroidery, colours and innovative cuts. It’s like my dream of attending Lahore or Lakmé Fashion Week came true and I didn’t even have to board an aircraft. Perhaps someday soon life will present an opportunity to see these fashion weeks in the flesh.

For now, I am grateful for the small glimpse into this world of next level beauty that Fashion Parade provided me with. Thank you for having me over.

Edita wears | 30 Days of Summer with Yumi

Edita in Yumi, BCBG pumps, Gucci sunglasses

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Kimono, Dress, Necklace (Worn as Hairpiece): c/o Yumi, Jewellery: From my Bedouin Jewellery Collection, Sunglasses: Gucci, Pumps: BCBG by Max Azria
Images by Ahmed Fayed

I have been obsessed with this beautiful gate in Richmond Park, because of its beautifully dark and gothic design. It also says “The Way” though it doesn’t actually open, it leads to the view of St Paul’s cathedral if one was to look straight ahead. I find it a charming oxymoron. This look just had to be shot there.

I am an emotive dresser. My outfit is often a reflection of how I feel inside on that particular day. I guess this is the main reason why my personal style is generally inconsistent. It’s pretty unpredictable too.

The lovely people at Yumi asked me to take part in their #30daysofsummer campaign. This sounded very exciting as I thought there I’d be, sporting something super colourful and fun. It didn’t completely go the way I planned. With the sun hiding for quite a few days now, the darkness within started to emerge – anyone else here whose mood is weather dependent?

Instead of frilly frolly frocks, I present to you my Dark Breakfast at Tiffany’s look… Or shall I say Audrey’s midnight snack? While I rebel in head to toe black, I am convinced that there will be a ton of other bloggers who will opt for the bright and happy hues to keep us all colour happy in this campaign.

While the dress and the kimono are pretty self-explanatory, I feel the hairpiece needs its own mention. I said it before and I will say it again: if it’s called necklace, it doesn’t mean you absolutely must wear it on your neck. Sure, there is a hint in the name but jewellery doesn’t come with rules or prescriptions. I love converting costume pieces into accessories to embellish areas that could do with a bit more pizzazz. In this case – the back of my head.

How do I make an outfit become a part of my day? I don’t. It’s becomes a part of who I am and how I feel. Every single time.

Thank you Yumi for this brilliant opportunity to be a part of your campaign.