Edita reads | Andrew Gallimore by Rankin


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You know it’s a good coffee table book when you simply can’t put it down. There are no words, just visuals. Addictive, addictive visuals.

I am talking about Andrew Gallimore by Rankin. If you are into make up, can’t leave the house without mascara, are more particular about your contouring rather than your coffee – this book is your new inspo-board.

This is a chronicle of many faces created by Andrew Gallimore – Nars’ make up ambassador, Hunger Magazine’s Beauty-Editor-At-Large – and immortalised by Rankin. I don’t know why some of these looks still haven’t debuted in edgy pop music videos. Iconic status guaranteed.

Like the book itself, which only has a short interview with Andrew towards the end, almost reminiscent of a bibliography section, I will not speak too much about it. It’s a clever tactic by the publisher who is clearly keen on giving art a chance to speak for itself. Sometimes with all of our interpretations, reviews, thoughts we dilute the art itself. What do you remember more: all of Da Vinci’s paintings or the conspiracy theories in the Da Vinci code? I personally just see the Mona Lisa in front of me and a list of thesis stated by scientists and fanatics. Only if I focus my grey cells, then I see more art pieces by Da Vinci. We, the reviewers, journalists, scholars at times tend to put our words on the same pedestal as our subjects. That definitely is not right.

Not this art tome. Here, we shut up and enjoy. Silence and appreciation. I shall leave you to it.

I’d like to thank team Rankin for my copy. You can get the book here too.

Edita reports | Essie x Rankin


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If I was to rewind three years or so, and you were to tell me that I would one day shoot with Rankin, I’d probably think you’d gone cuckoo. But thanks to the lovely people at Essie, it actually happened, and the joke’s on me.

To unveil the brand’s latest nail polish collection, Gel Couture, Essie has invited a few bloggers, vloggers and social media competition winners to sport their new shades in front of Rankin’s lens. As I am typing, I am wearing one of Essie’s new varnishes, and the colour certainly has not budged since it was put on a few days ago. The new bottle design reminds me of a twirling skirt or dress, much like that worn by a catwalk model who is about to take the turn after being photographed by the snappers in the pit. Clever.

Unlike actual couture gowns, Essie’s couture offering is attainable, and will be available in all of our favourite UK make-up shops, from Boots (as well as Boots online) to Superdrug. Of course, the classic Essie polishes are not going anywhere, so your favourite shades – hello Ballet Slippers and Liquorice – are here to stay.

Coming back to the photoshoot itself, working with Rankin was a phenomenal experience. Some people just bring out the best in others. Rankin has that very quality, and this is exactly what he photographs: You at your most euphoric moment.

Thank you so much team Essie and team Rankin for having me over.

Edita reports | The Good Ship Benefit With House of Fraser

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Ahoy there matey! House of Fraser has kindly welcomed me at the Good Ship Benefit where the two announced the launch of Benefit’s Cheekathon palette, which is on sale exclusively at House of Fraser.

This palette is a bit of a titan. It includes all 5 of the brand’s most popular bronzers and blushes (Dandelion, Hoola, Rockateur, Dallas and CORALista) in full size at a fraction of the price you’d pay if you got them separately. Understandably, whacking five products into one makes the kit rather massive and definitely not travel-sized. Despite that, I can guarantee that it will become a great addition to your vanity cabinet. Once you own one, you will most likely leave the house without it all the time, but never without wearing it. Hello, my new favourite palette, let’s get those cheeks on fleek.

Thank you Benefit and House of Fraser for having me over, it was a hoot!

Edita reports | Boots: 28 Ways to Give it a Go

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Oh just go crazy, Enzo, I said to celebrity hair stylist, Enzo Volpe. And he did. There were two reasons I said this. One was because I started to feel cocooned in my current hair style and the other… Well, I just like saying ENZO. ENZOOOO. E-N-Z-O.

Hair trends for 2015 by Enzo Volpe

When I asked him for a quick trend recap for the coming season, Enzo had only one word to amplify – product. Too much, too little or just right – the emphasis this season is on product in all of its hybrid forms. It’s not only hair spray, hair mousse and a serum that should be piled up in your bathroom, make some space for salt water sprays, glossy finish spritzes, shine sprays, thickening treatments and the rest of the paraphernalia. Unfinished, textured, matt are the keywords for this season’s hair. Think grunge, middle partings, backcombs for volume (please refer to images for evidence) and the I-didn’t-wash-my-hair-today looks – they are all in.

Five make up hacks by Vanessa Guallar

I loved catching up with Vanessa. A make up artist with a crazy amount of Fashion Week experiences throughout the years as well as celebrity work, Vanessa has a make up hack for EVERYTHING.

  1. On applying eye-liner: Start with the line outside the eye on both sides – this will ensure your cat eye is symmetrical.
  2. On getting the perfect lipstick colour: Too dark? Mix it with concealer for a lighter pastel effect.
  3. On faux effect eye lashes: Place the eye lash curler as close to the lid as possible and close it once for roughly ten seconds, and then quickly open and close it three times. Instant faux lashes effect without the faux – au naturel, darling.
  4. On visually losing 5 kilos in 5 minutes: If contouring is done right, your face will look refreshed as your bone structure is highlighted thus giving that beautiful slimming effect.
  5. On eye shadow hacks: Browns, golds and bronze eye shadows are your friends. The make green eyes look greener, blues bluer and add more depth to brown eyes.

I decided to post my pre-event image and my post one. 30 minutes (yes, that’s all it took) of professional hair and make up escalated my look from meh, it’s Wednesday to on Wednesdays, not only do I wear pink, but I am also Grace Jones, or Nefertiti. And that’s what Boots’ 28 Ways to Give it a Go campaign is all about – doing something daring, even if only takes a short while. Think experimenting with colour, rocking a bold lipstick or eye make up, working an OTT hairdo – or doing all of the above… Like I did.

Thank you for having me over yesterday, Boots. I felt like Carrie Bradshaw on steroids, running through London looking next level fabulous mixed with extreme happiness over my hairdo thanks to Enzo. ENZO. ENZOOOO. E-N-Z-O.

Zalando's Blogger Awards 2014

Edita reports | Acuvue beauty lenses launch

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There are people who pay attention to details and there are people who pay attention to the details others have already paid attention to. For instance, when you dress up you may decide to add that extra touch, no matter how small, your intuition tells you that it will get picked up on. Remarks including oh, you look different today, did you do something to your hair and of course you look so refreshed – all point to the fact that the more natural, sort of invisible to the naked eye but definitely noted by the mind, your changes are, the more interest your personality will spark.

Acuvue picked up on that and launched the first of its kind beauty contact lenses, which theoretically could become a part of any woman’s beauty regime, even if it is just wash face, towel dry face, point finger at the mirror and say you are THE BEST. Unfortunately, I don’t belong to the effortlessly beautiful group of people which means that my morning regime consists of many more actions than that and often contact lenses are part of the experience. I always use those see-through lenses with no colour because I am fiercely protective of my own. Plus I’ve always felt that full coloured contacts almost block their wearer’s personality – after all, aren’t eyes the window to the soul?

An interesting product, these Acuvue contacts. In theory they are see through and yet on the edges form this “enhancing” pattern which adds depth to your eyes without blocking the colour. They make your eyes look as glossy as the cover of Vogue. I know this because I tried them on, and because I have naturally orbit-popping eyes, I felt I looked a bit like a manga girl at first glance. No wonder, much like the BB and CC creams, the product saw its premier in the Asian market.

After a few more looks in the mirror, the contacts started to feel natural to me. I stopped seeing the difference between having them on and just my plain eyes. Beauty is very easy to get used to and painful when taken away. And this is how you get hooked on this product. You get addicted to the fact that, according to Acuvue, it is your own eyes that sparkle or shimmer and its product is there only to enhance it a tiny little bit.

And this approach works – as a consumer, I like to be told that I am good enough and that only if I please, I could consider to perhaps enhance what’s already amazing in me. It is the ethos of the beauty industry after all. Acuvue got it spot on.

In fact, speaking of marketing, I have already mentioned two key words: sparkle and shimmer – this is how Acuvue’s product is categorised in accordance to the effect the earlier mentioned patterns on the edges of the lenses project. So you can choose to either sparkle or shimmer. Or both if asymmetry is your thing.

Will I get them? I might but I am not going to reveal that. I am very curious to find out if you, my dear readers, notice a difference in me if I do decide to start shimmering or sparkling.

In the UK, the product is launching in Boots first and will follow nationwide in 2015.