Edita reads | Andrew Gallimore by Rankin


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You know it’s a good coffee table book when you simply can’t put it down. There are no words, just visuals. Addictive, addictive visuals.

I am talking about Andrew Gallimore by Rankin. If you are into make up, can’t leave the house without mascara, are more particular about your contouring rather than your coffee – this book is your new inspo-board.

This is a chronicle of many faces created by Andrew Gallimore – Nars’ make up ambassador, Hunger Magazine’s Beauty-Editor-At-Large – and immortalised by Rankin. I don’t know why some of these looks still haven’t debuted in edgy pop music videos. Iconic status guaranteed.

Like the book itself, which only has a short interview with Andrew towards the end, almost reminiscent of a bibliography section, I will not speak too much about it. It’s a clever tactic by the publisher who is clearly keen on giving art a chance to speak for itself. Sometimes with all of our interpretations, reviews, thoughts we dilute the art itself. What do you remember more: all of Da Vinci’s paintings or the conspiracy theories in the Da Vinci code? I personally just see the Mona Lisa in front of me and a list of thesis stated by scientists and fanatics. Only if I focus my grey cells, then I see more art pieces by Da Vinci. We, the reviewers, journalists, scholars at times tend to put our words on the same pedestal as our subjects. That definitely is not right.

Not this art tome. Here, we shut up and enjoy. Silence and appreciation. I shall leave you to it.

I’d like to thank team Rankin for my copy. You can get the book here too.

Edita reports | Essie x Rankin


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If I was to rewind three years or so, and you were to tell me that I would one day shoot with Rankin, I’d probably think you’d gone cuckoo. But thanks to the lovely people at Essie, it actually happened, and the joke’s on me.

To unveil the brand’s latest nail polish collection, Gel Couture, Essie has invited a few bloggers, vloggers and social media competition winners to sport their new shades in front of Rankin’s lens. As I am typing, I am wearing one of Essie’s new varnishes, and the colour certainly has not budged since it was put on a few days ago. The new bottle design reminds me of a twirling skirt or dress, much like that worn by a catwalk model who is about to take the turn after being photographed by the snappers in the pit. Clever.

Unlike actual couture gowns, Essie’s couture offering is attainable, and will be available in all of our favourite UK make-up shops, from Boots (as well as Boots online) to Superdrug. Of course, the classic Essie polishes are not going anywhere, so your favourite shades – hello Ballet Slippers and Liquorice – are here to stay.

Coming back to the photoshoot itself, working with Rankin was a phenomenal experience. Some people just bring out the best in others. Rankin has that very quality, and this is exactly what he photographs: You at your most euphoric moment.

Thank you so much team Essie and team Rankin for having me over.

Edita reports | Shooting At Schwarzkopf

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It’s been three years that I have been meaning to go to a Schwarzkopf event. Three years, I tell ya. But there was always some lame circumstance that prevented me from doing so. But yesterday I said enough is enough, I am GOING and not even Batman can stop me.

With no superheroes (or villains) in sight, I made it to the swanky Ice Tank studio where the event took place. Surrounded by beautifully smelling products and the awesome Schwarzkopf team, my schwarzkopfincation begun. The celebrity hair stylist that revamped my hair has done such a brilliant job in… 15 minutes. I mean come on, what he did in 15 always takes me more than an hour and tends to look so extremely half-assed. All he used was the new Schwarzkopf BB hair cream and transformed my meh-I-give-up ‘do into Claudia Schiffer-like bouncy volume. Thanks Matthew!

The products that will land in stores are very exciting too. Think a collaboration with the aforementioned supermodel, Claudia. So blondes, get ready to have fun with Schwarzkopf. Meanwhile, the got2be child brand rolls out some cool stuff for owners of super fine hair (aka me) with their weightless (Oil-licious) & volumising (Rise’n Shine) products. Those who love shocking hair colours will have some new jaw-droppers to choose from; Ultra Brights Turquoise Temptation is one of them. Celebs love it, so it’s destined for success. Festival goers, stock up now.

Dear Schwarzkopf team, thank you for having me and treating me with a really GRANDIOSE goody bag. You made me fall in love with with hair again!

Edita on beauty | Chanel Lipsticks

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Chanel lipsticks in (from left to right): Superstition, Charisma, Adventure, Flirt, Enjouee, Sari d’Eau, Fatale and Ballet Russe
Images by: Agata Bosak

I don’t often do beauty-based posts because while some people are Grammar Nazis, I am a Beauty Brand Bully and CAN hurt feelings of those who deem themselves to be precious. I know only ONE person in this world who is as adamant as I about what she would never slap on her face and that is my mother. I would knowingly distribute goods of brands that I somehow got but would never use to others or just chuck ’em away. The reason of my brutal and ruthless ways? An allergy that I have acquired by being open-minded about beauty brands. Never again. Ever.

Alas, there is only one lipstick brand that I have come across that does not trigger a ridiculous allergy on my lips. That is Chanel. This is why I stock up on this brand’s shades like crazy. I often get asked about the lipstick shades I wear in my outfit posts – so I assumed this post will sum them up quite nicely. I came to realise that lipstick is one of the best and cheapest outfit accessories out there, as every shade can alter an outfit completely; from oh you look cute to OMG THIS IS AWESOME.

Do you have a favourite lipstick shade?

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Edita reports | Edita For Special K

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Blouse: Ralph Lauren, Skirt: Karen Millen, Vest: Rabbit Fur (used to be my mum’s before I confiscated it), Boots: Prada
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I have always loved the message behind Special K, this sort of girl power without being overly Spice Girls circa the 90s. That also reflects in the brand’s advertising – just look at the last image with those beautiful girls I had the pleasure of meeting during the Special K advertisement shoot. They all are so different and gorgeous.

I can talk all I want about eating cereal: yeah – it is the healthy option, yeah – it makes you lose weight (providing you indulged in full builder’s breakfasts on a daily basis before). The fact is that I support the positive philosophy Special K stands for – love yourself, no ifs, buts or maybes. Oh, and I also strongly support the colour red, we all should wear it more often, particularly on the lips.

Thanks to all the lovely people at Special K and fellow bloggers for making it an inspiring event to remember. It’s not the first time Kellogg’s and I collaborate – view the previous project here.