Edita wears | Epsom Downs with ChiChi London

Edita in ChiChi Clothing

Edita in ChiChi Clothing

Edita in ChiChi Clothing

Edita in ChiChi Clothing

Edita in ChiChi Clothing

Edita in ChiChi Clothing

Epsom Downs with ChiChi London

Epsom Downs with ChiChi London

Edita in ChiChi Clothing

Edita in ChiChi Clothing

Edita in ChiChi Clothing

Edita in ChiChi Clothing

Edita in ChiChi Clothing

Edita in ChiChi Clothing

Have you ever been to the races? I have, but never to Epsom Downs. Until now. Thanks to the lovely folks at ChiChi London, I had the chance to experience the grandeur of being a guest at the races! 🐎

One of the most wonderful things at the races is always the style. Surrounded by beauty and glamour, I felt I was transported to a different world. If only I could stay here forever!

I was so fortunate to meet fellow blogger babes Lydia, Lottie and Gabriele. The girls MADE my day. Despite me being late, distressed and in just generally in a state better known as a hot mess, they embraced me, befriended me and we all had such an amazing time. Honestly, virtual hugs and tons of love to these stunners – check out their Instagrams for heaps of inspiration.

What to Wear to Royal Ascot or Epsom Downs Derby Races? 👗🐎👠

  • Depending on what races you’re off to, each event has its own rules and guidelines. While Ascot is a tad stricter, Epsom Downs is generally much more relaxed.
  • What you can and can’t wear also depends on the area you are based in. The guidelines get stricter if your tickets are for the pricier areas and enclosures, and more liberal if your ticket is to the Grandstand.
  • Be mindful that while a fascinator is perfect for the Epsom Downs Derby, in some areas at Royal Ascot, a fascinator has to be a certain diameter or not allowed at all, and a hat may be required instead.
  • While strapless dresses may be permitted on some Grandstand areas, it’s generally best to wear slightly more demure dresses. A tailored ladies’ suit is also allowed at Epsom. Nothing strapless is permitted at Ascot.
  • Leave short dresses for club nights. Though it may not specifically say in some guidelines, but wearing something short and tight just doesn’t look right. There’s a time and place for club dresses – and that is at a club, not at the races.
  • To get detailed information, familiarise yourself with what the Epsom Downs dress code looks like, and how to dress for Royal Ascot, depending on your ticket.

Don’t be discouraged by these rules! See them as a fun thing to interpret. For example, I wore a kokoshnik to Ascot last year, and the frilliest of dresses to Epsom Downs as you can see above – both outfits played by the rules perfectly.

I’ve had the best time! Thank you so much ChiChi London and Brand Nation for having me join you! I am hooked and can’t wait for next year! Who knows, I might place a cheeky bet! 💰

Edita reports | L’oreal Colourful Hair

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Hair, hair, hair. I’ve had it pink, I’ve had it blue, I’ve had it mint, and any other hue. Poetry aside – I’ve been lucky enough to be part of L’Oréal’s Colourful Hair campaign.

The new product is all about semi-permanent hair dye in some pretty cool colours. From blue to icy silver, the spectrum is quite wide!

My hair stylist and colourist were flown in to take care of my tresses all the way from Belfast, Northern Ireland. The duo were spectacular. My hair needed a bit of lighting to get an ashier tone, followed by a splat of peekaboo semi-permanent dye.

In case you are thinking that my hair is thick, let me assure you it is not. It is quite thin – but there is SO much of it, giving it the illusion of thickness. Lucky me, huh? No! This means that the most basic of styles takes ages to do, and even when I finish curling or styling, it’s best to layer on hair product. My hair usually stays put for the first five minutes followed by a dramatic fall into… Nothingness. As if it was never styled by anyone. Just flat, straight hair. This is what happens if your hair is thin and mega dense – it gets super heavy.

If this agony sounds familiar, here are a few heavy hair care tips:

  • 💆  Don’t wash your hair every day. Every other day will work perfectly – not more than that! Shampooing too often dries out the scalp and blow drying too often dries out hair lengths and ends. Befriend a dry shampoo brand immediately.
  • 😴 Wash your hair before sleep. Spray on the heat protector and just pre-blow dry it. This will result in less damage and more manageable tresses in the morning.
  • 🙆 Once a fortnight sleep in a hair mask or oil. Wash off in the morning. Doing so boosts radiance and makes hair feel lighter. I go for almond hair oil and slap it on before I get my Zzz. And I do mean slap it on, loads of it.
  • 💁 Brush it upside down. Heavy hair = flat head. I also blow dry my hair upside down for extra volume. This usually follows by tons of freeze-hold hairspray.

The L’Oréal Professional team knew exactly what it meant to have heavy hair. Yes, I was the last model to leave the shoot. My head hurt, my neck hurt, my jaw hurt (yawn, yawn, yawn all day long). But seeing that bounce in my hair with every step I made after the finishing touches were made, and how it made me feel – it was all #worthit.

Thanks for having me, team L’Oréal!

Edita reports | Boohoo Christmas Party 2016

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A few of us gathered to attend the Boohoo Christmas party 2016. It was all about glitter, glamour and girl power. We danced, we partied and we wore Boohoo.

There was so much catching up to do among us bloggers. We talked about what we adored about blogging, and what changes we noticed in the industry.

We all have been blogging for quite a while – and here are some changes we’ve witnessed:

  • Some massive brands are not as massive anymore. I won’t say which ones we’ve mentioned, but the conversation included me saying: “Oh yeah, I remember now – is that still even going?”
  • Some massive bloggers are not as massive anymore. I remember a number of girls cooing at the sight of a big blogger back in the day, but a lot of them seem to have moved on and have either become smaller or stopped blogging altogether.
  • It has become more important to seem to be partying on Instagram, than actually partying. I am sometimes guilty of this: I go to an event, I photograph it and I am off to the next.
  • Blogger coverage is slowly becoming more popular than press coverage. I don’t hear questions such as “oh what press did you get”, it’s more about “blogger X is on the guest list and she is massive for our brand”. Certain magazines are not happy about it – you know who I mean.
  • While some bloggers are the warmest, most wonderful people ever, some may come across as cold. I keep seeing this point mentioned everywhere. Think about it this way, whatever party you go to, from a random house party to the biggest VIP gala on the planet, you will get a mixture of temperaments. Unfortunately we can’t all be Jennifer Lawrence. I don’t think it’s fair to say that this community is cold and pompous only because they amassed a large following. Some are, some aren’t.

Edita reports | Hermès Crazy Carrè

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Despite being a brand that is classic and serious (or at least costing some serious money), Hermès throws the most relaxed, irreverent and nonchalant parties. Crazy Carrè was no different.

Met with a plethora of rooms, all with completely different concepts, I could still plainly see the Hermès brand everywhere.

From rooms where you could throw paint around wearing a lab coat (yes please!) to chambers with imaginary tigers and dancing spaces – not to mention the epic dance shows – you could simply close your eyes and still know that these are all Hermès scarves brought to life.

The delicious food, the flowing cocktails, the option to get your makeup done and hair braided all added to the fact that your mind was being pumped with colours, prints and ornaments and you simply couldn’t get enough!

To sum up, Crazy Carrè was a trip and it got us all addicted.

Thank you so much for having me, team Hermès.

Edita reports | Disaronno Wears Etro

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The Disaronno bottle certainly likes wearing designer labels. Last year it wore Cavalli, this year it is wearing Etro.

I have a soft spot for Etro, it is my spirit animal without actually being a physical creature. It encompasses everything I believe in when it comes to fashion: A mashup of vintage, boho, free-spirited and trend-led designs.

I could wrap myself in Etro’s fabrics and be forever happy while sipping Disaronno cocktails. Oh they were good.