Edita reports | Disaronno Wears Etro

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The Disaronno bottle certainly likes wearing designer labels. Last year it wore Cavalli, this year it is wearing Etro.

I have a soft spot for Etro, it is my spirit animal without actually being a physical creature. It encompasses everything I believe in when it comes to fashion: A mashup of vintage, boho, free-spirited and trend-led designs.

I could wrap myself in Etro’s fabrics and be forever happy while sipping Disaronno cocktails. Oh they were good.

Edita reports | Sibling at London Fashion Weekend

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Before attending the Sibling catwalk show at London Fashion Weekend, I was lucky enough to pop down and hear the label’s designers’ talk session. I loved how candid and down-to-earth Sid Bryan and Cozette McCreery were. I thought I’d share my learnings with you.

5 Things to Learn From Sibling:

  1. Sibling made sure their models smiled on the catwalk, which to many seasoned show-goers is unheard of. This completely changed the vibe of the show. I couldn’t help but smile back at them. If the runway can be full of smiles and positivity, picture doing that on your morning commute?
  2. Every successful design house on the planet is asked: What is your advice for up-and-coming designers? Cozette answered speedily: Get an accountant. To me, this spoke volumes about Sibling as a brand. It was the best wake-up call to any fashion-lover. It’s okay to be dreamers, but we also must be business-minded. If you aren’t, befriend someone who is.
  3. If you look closely, you will find that underneath a Sibling catwalk show, there are some really cool jumpers, Sid said. This was music to my ears. Whenever I attend and review a show, I keep hearing whispers behind me saying: Ugh but who would wear that. Many times I wanted to turn around and say, I would. As a show-goer I mentally deconstruct catwalk shows into items of clothing and mix and match them with other separates. Attending shows to voice a lack of appreciation says tons about the person, not the designer. There’s a reason this is a creative industry.
  4. Be nice, not bitchy. Another gem from the Sibling Squad. Thankfully, the era of I-am-more-important-than-you within the fashion sector is drawing its curtains. Good riddance. However I do take this advice seriously whatever the situation. You get more stuff done when you are pleasant and just plain nice.
  5. Knitwear isn’t going anywhere. Invest in the cosiest, loudest, most fun jumper out there. It is a guaranteed timeless piece. And now that everyone has smiled at me so wholeheartedly from the catwalk, I’ll make mine Sibling.

Edita reports | LFW Spring Summer 2017 Fashion International

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This year’s Fashion International showcase left a positive impression on me. I finally saw something that LFW is all about: experimental fashion. Juan Palomino’s looks caught my attention. The young Peruvian designer showcased his dark and avant garde collection which was met with shock, sometimes laughter but foremost admiration. It felt refreshing, it felt London. It was what I came to see.

The other collection that stood out for me was by Michaela Frankova. I am convinced with every fibre in my being that one day I will wear a piece by this fabulous designer – especially this jumpsuit. Lovely, feminine and oh-so glamorous.

I also want to give a special mention to a navy, lace and ruffled dress by Omar Mansoor – it has fantastic styling potential. Picture that dress with a classic leather jacket, lace red heels and a red Chanel Le Boy bag. It’s what fashion dreams are made of.

Lenie Boya did it again – brave, dramatic and unmistakably her own aesthetic. Bernhard Dyne came back with more extreme and elegant minimalism. Rai, Sasmitha Dellawa, Fernanda Melo also produced some showstoppers.

To summarise, if last year I was relatively unmoved, this year’s Fashion International left me smiling.

Edita reports | House Festival With Three UK And Samsung

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Dress: c/o Zaful, Sandals: New Look, Sunglasses: Prada

House Festival

I am a twenty something female living in the UK. I have never been to a music festival before. I certainly dressed as if I was on my way but I have never actually attended one until last week. Three UK and Samsung were kind enough to invite me to tag along to House Festival and see the likes of Kylie Minogue, Tinie Tempah, Jess Glynne, John Newman et al. There was a catch: Leave your SLR at home Edita, you’ll be snapping away using the Samsung Galaxy S7 Edge smartphone, they told me. Mortified, I said no. I am bringing my SLR. Okay, they said. But about that in a little bit.

House Festival was fantastic. It was everything I expected and more: The music, the rides, the food and the festival makeovers were such feel-good activities that even now I smile to myself as I type this. You know how it is with festivals, insert surfer-dude voice: You had to be there, man!

Samsung Galaxy S7 Edge

I was pretty adamant about the option of having the SLR with me. On the day itself I decided to play by the rules of my host, and I ventured out with the smartphone only, thinking – what’s the worst that could happen? The photos turn out to be bad and I don’t report on the event and just tweet about my disappointment? I could live with that. Thankfully, with the S7 Edge, there actually was no risk. The camera on this phone is something else, people. It is divine. It has in-built Photoshop-like functionalities so that the colours of your photos are automatically more vivid, more vibrant and just full of life. It also comes with camera modes, for instance beauty mode – airbrushed skin at your service – or foodie mode – why not take pics of your meals that leave you salivating time and time again? To quote a meme: Not sure… If Samsung or Pavlov’s experiment… But it works.

The phone itself is any Android lover’s best friend. It’s big, it’s cheerful and it’s a little bit geeky. You can spend absolute days customising your settings and apps. It’s really easy to get hooked on all of its functionalities. The operating system is a bit less straight-forward than the iOS but that’s exactly what Android fans love about it. You can make it totally you as opposed to the sentiment that Apple allows you to only be the Apple version of you. Tech lovers out there, are you with me?

I am not a tech guru, nor am I a tech brand snob. I loved using the Samsung Galaxy S7 Edge and I recommend it to anyone who is looking for an awesome smartphone with a fantastic camera. However, if you are into all things Apple, this device might seem too rough around the edges for you at first. Be prepared to play around and get used to the Android operating system and you’ll be snapping selfies in beauty mode in no time.

Zaful

Zaful approached me some time ago for a collaboration. I loved the boho vibes of the brand’s premium line and I got hooked on some of the dresses, this being one of them. Easy breezy, casually glam and comfortable to wear, in my heart this number will forever be known as the House Festival dress.

Edita wears | Royal Ascot With HotSquash

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Dress: c/o HotSquash, Heels: Marks&Spencer, Kokoshnik: Creations by Liv Free
Images by Laura Hudson

My opportunity to go to Royal Ascot was made possible by a fantastic British brand called HotSquash. The label specialises in clothing with unique warming and cooling technology. The dress I was wearing was equipped with the cooling feature, hence you see me shamelessly basking in the sun, not a sweat patch in sight. I can’t wait to try on a piece from HotSquash’s warming range – it could be the next British winter must-have.

Coming back to Ascot, I must talk about the races themselves. They were like short bursts of energy fuelling the day, with the presenter’s superfast commentary like a shot of vodka in one’s Red Bull: Sharp, exciting and invigorating. Having said that, some of the other interactions were less pleasing. I was lucky enough to be in a group of wonderful women all whom work in fashion journalism and see over-the-top styles on the daily. Walking through the crowds, had my squad not been there, I would have felt borderline frightened. Other elegantly hatted ladies tended to stare each other down top to bottom and back again. Meow! If you are going to Ascot next year, be mindful of that – these are not just empty words.

I’ll finish off with the icing on the cake, my kokoshnik by couture milliner, Liv Free. Her work is just mind-blowing. It was important for me to wear something that represented Eastern Europe and the stunning elements from my part of the world, as due to recent political events it keeps being demonised every single day. This was my personal silent statement, and no words can ever argue with the sincere beauty of an intricate, traditional and folkloristic kokoshnik.

A massive thank you to HotSquash and Brandnation for this opportunity. Would I go to Royal Ascot again? In a heartbeat.