Edita reports | Southern Comfort Drink Yourself campaign launch

Edita at Southern Comfort Launch Party 1Edita at Southern Comfort Launch Party 5Edita at Southern Comfort Launch Party 4Edita at Southern Comfort Launch Party 3Edita at Southern Comfort Launch PartyEdita at Southern Comfort Launch Party 8Edita at Southern Comfort Launch Party 7Edita at Southern Comfort Launch Party 2Edita at Southern Comfort Launch Party 9Edita at Southern Comfort Launch Party 6

All of us have our own signature drinks that we love. Some people choose vodka shots, others cocktails, others mocktails, others yet – plain water. I’ve met quite a few people in my life who chose Southern Comfort. Curious what the brand is all about, I decided to join the fun at the brand’s Drink Yourself campaign launch at the Arts Theatre Club.

Ever since the Coven segment from the American Horror Story series, New Orleans has become a bit of a nostalgic jazz-playing dreamland where everyone is speaking in that sexy Louisiana accent, slowly smoking cigarettes (or cigars if you are a fine gentleman) and ordering doubles on the rocks. I got a taster of that era long passed at the event with the lights dimmed (a healthier alternative to a smoke-filled haze), the bar set and smooth retro jazz playing in the background.

The Southern Comfort team shared a bit of brand history with us all which similar to other great American brands sounded almost like a bedtime story about cowboys and Indians in a Western flick kind of setting. That, or I just really wanted to see the young Clint Eastwood in my head. Probably the latter.
Anyway, after a brief intro, we had a cocktail making preview followed by a class where we could try ourselves as barmaids/tenders. While in theory I did make a cocktail, I only did it with the help of my two mentors, Cam & George, who had the patience of saints. Some of my key phrases included: What? I am supposed to think?/How do I shake this?/ Can you do it for me?/ Nah, I changed my mind, lemme do it./Sure I can do it./ Okay, no./ Wait, I DID IT. So here’s my drama cocktail which I called the Pret-a-Reporter (I am so original, eh):

40ml of Southern Comfort,
20ml of Lime juice
10ml of vanilla Syrup,
8-10 leaves of mint,
50ml of apple juice

The Pret-a-Reporter is best enjoyed with the rocks, shaken, not stirred. Mainly because now I know what these terms mean and can gloat about it. If you like cocktails and have golden recipes you want to share with the world, be sure to enter Southern Comfort’s cocktail competition where you could potentially win a mug… in the shape of your face. Not painted, SHAPED as your head is. How’s that for a trophy. Meanwhile, it’s worth me saying that you should always drink responsibly.

The gorgeous Georgina of georginadoes.co.uk and I won the quiz at the event. That will explain us standing there looking victorious with Southern Comfort bottles.

Edita wears | BassBuds and Methodology X

Edita-in-TK-Maxx-leggings-and-Top,-Nike-shoes,-Aquacustum-jacket,-BassBuds-headphones-4Edita in TK Maxx leggings and Top, Nike shoes, Aquacustum jacket, BassBuds headphones 3Edita in TK Maxx leggings and Top, Nike shoes, Aquacustum jacket, BassBuds headphones 5Edita in TK Maxx leggings and Top, Nike shoes, Aquacustum jacket, BassBuds headphones 6Edita in TK Maxx leggings and Top, Nike shoes, Aquacustum jacket, BassBuds headphones 7Edita in TK Maxx leggings and Top, Nike shoes, Aquacustum jacket, BassBuds headphones 8Edita in TK Maxx leggings and Top, Nike shoes, Aquacustum jacket, BassBuds headphones 2Edita in TK Maxx leggings and Top, Nike shoes, Aquacustum jacket, BassBuds headphones 1
Top and Leggings: TK Maxx, Sneakers: Nike, Jacket: Aquascutum, Headphones: BassBuds 24 Gold Limited Edition (gifted)
Images by Agata Bosak
Location: Vilnius, Lithuania

Friends. Two weeks ago I met up with Dan Roberts, someone who has more experience in personal training and sports disciplines than anyone I have ever seen. He introduced me to his newest e-book, Methodology X, which in theory could turn me (and anyone else) into Captain America and Wonder Woman’s lovechild in three weeks’ time. You guessed it – I am talking about the regime catwalk models go through in order to look good in those million dollar Victoria’s Secret bras.

Allow me to enlighten you. While certain elements of the 90s are in, heroin chic has evaporated. Next time you are flipping through the channels and stumble upon Fashion TV, try to notice that the models of today are a bit more Farrah Fawcett and Jane Fonda of the 80s rather than everyone’s beloved Kate Moss. Blame it on the rise of smuggersise (aka being a show-off when exercising) or the fact that Miranda Kerr and Gisele constantly tweet pictures of them doing sunrise yoga in freaking Honolulu, let’s all face it: being fit is the new being thin.

Now let’s teleport ourselves to Dan Robert’s Kensington studio. After he briefed me about his rather high profile background, he showed me a few amazeballs exercises from Methodology X expecting me to repeat them. Ain’t the latter cute. BUT I COULDN’T DO JACK. Talk about wake up calls. The embarrassing burpees and planks that I managed to do illustrated the highly specialised muscle targets of these excercises – I am talking about waving fare-fucking-well to your love handles, bingo wings, flabby flabs and whatever else might be the problem. These exercises are tailored to the feminine frame and I guarantee you will feel the good pain after every workout.

So will Methodology X help you turn from Robin into Batman within three weeks? That depends if you are Robin in the first place. I personally am not ready to do the exercises correctly as yet and I need a pre-training routine, otherwise I will do a half-assed job which I am not interested in. But I have a strong hunch that the moment I am ready to tick all the Methodology X boxes, I will achieve that Eric-Prydz-Call-on-Me body and be ready to release my own workout DVD. HOLLA.

While working out though, it’s important to block out the world and concentrate on your own awesomeness. Therefore when you are out for a run, jog, cycle, gym or whatever it is that you do for exercise (running for buses and trains totally counts), make sure you’ve got your music with you. These 24 carat gold BassBuds are probably the reason I am half deaf right now. You can’t blame me; hearing every note in every tune is worth it – the sound quality is amazing. I bet my next set of headphones will be a hearing aid but until then, Imma walk with golden ears buds like a BAWS.

PS. Be sure to follow me on Twitter – I will post images of my workout with the painfully awesome Dan Roberts.

Edita reports | LFW: Edeline Lee Autumn Winter 2014

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There’s always something charming about minimalist chic. Sometimes it’s so plain it can look almost avant-garde, and a myriad of designers are already cashing in on that look. Edeline proposes something slightly different for next season: Ever heard of childhood-like minimalism? It’s a look that takes inspiration from the dots, lines, hooks and crosses we all used to draw before running to our parents screaming, look mum I drew YOU!

Edeline adds a layer of sophistication to this aesthetic and converts this into serious chic for grown ups via cuts, strict colours as well as the non nonsense hair styles. However, to balance this out, the looks are matched with creeper-like trainers (which I personally wore like second skin in my childhood) and blue eye brows (which I am sure I tried on at least once when I was five). The result? A very wearable collection elements of which can be used as a foundation to any wardrobe, other items can be experimented on for in-your-face outfits. Blue eye brows are optional but totally welcome.