Edita reports | Panele Magazine

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As I would often travel to Lithuania and back, Panele magazine and a bottle of Borjomi mineral water became my airport essentials. Meanwhile, a bottle of champagne with friends and family became my landing in Lithuania essential. That’s how I do Vilnius.

Anyway, it is an honour to see my own face on the pages of Panele magazine. What’s more, I styled a six page fashion editorial you see above and the lovely people of the magazine did a full pager on me as well. Those sweethearts called me a Persian Princess – which is beautiful and cheesy at the same time. A lovely French cheese with raisins. Adore.

If you are in Vilnius, or are a passerby looking for an airport essential, grab a copy. Panele is the best selling magazine in Lithuania. You can’t miss the November issue where I am featured, it’s yellow! And if you see a girl in a yellow coat, carrying a yellow magazine – come say hi, that’s probably me.

Same goes for Page 3 Magazine – if you are in Canada or the US, feel free to grab a copy – I am catwalking there, head to toe in Omar Mansoor’s red couture gown. In the meantime – check out the updated Press page – it has some of my latest interviews and features.

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Edita reports | Meeting Diane von Furstenberg

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“I’ve never known what I wanted to do but I’ve always known the kind of woman I wanted to be.”
Diane von Furstenberg

Success is when a complicated surname rolls off the tongue around the world without any problems. That is how I define success. And success is how you define DvF.
Diane is a designer who simplified fashion. She took a step back and thought about the three pillars she wanted her designs to achieve. These were:
– To be demure enough to go and see your boyfriend’s mum
– To be sexy enough to turn heads
– To be a flattering and simple go to piece, any day, every day

All of these put together seem pretty difficult to achieve. But perfection is often in simplicity and that’s what Diane reminded us of with the legendary wrap dress.

Speaking to us at the V&A, Diane came across as a witty, no-nonsense business woman who has been through it all. And yet her humour and sarcasm made her look so youthful. I remember one of my best friends saying that people with a strong personality seem taller in real life. Diane’s personality made her eighteen forever and at least six one. She just had that all encompassing energy where she could wrap her arms around you just by speaking to you. A true mentor, a true achiever.

I asked Diane what her advice was on dealing with let downs and failure. I figured the message would be extremely strong coming from a fashion icon. It was. She told me that she was yet to meet a woman who wasn’t strong. According to Diane, in the times of catastrophes or incredibly difficult times it is the women who stand up and carve the way for the better. She firmly said that she had one policy when it came to failure – learning from it, gaining strength from it. And who can argue? Nay. Who dares to?

Journey of a Dress isn’t really a book about choosing fabrics and prints. At first glance it well may be, but if you look deeper it is about the journey of DVF as a designer and as a woman. The dress is almost a by-product of Diane’s experience, of her life, personality and most of all femininity. It is her autoportret.

Andy Warhol may have painted her twice, but it was her who conceptualised her own autoportret which she was, is and will be most famed for. The wrap dress.

“Feel like a woman – wear a dress.”

Thank you to the V&A for having me.

Edita reports | Zombie Evacuation with Currys

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Images with Zombie Evacuation logos are by Epic Action Imagery

Would you believe me if I said that running away from Zombies is my idea of a good time? Probably not. Well, prepare to be what-the-hecked as I reveal that in truth: It is.

As someone who enjoys the genre of horror a tad bit too much, being a part of #CurrysZombieRun was just the perfect way to spend Halloween. Plus, I got to do it with Ahmed, the boyfriend, who was constantly reminding me of my “meh” fitness level. All I kept hearing was how he wouldn’t wait on me, every man for himself, etc, etc, etc.

You probably know why I am underlining this behaviour of his. Because I crossed the finish line before him. Obviously. But let me describe to you what happened in the five kilometres between the start and finish lines.

We started at the stadium, led by the general/major who informed us how doomed we all were if we didn’t reach the evacuation point. He then led us straight into smoke with the first batch of walkers ready to take our lives away. Well, I say lives. What I really mean are three yellow patches strapped to our waists that Zombies were be keen on grabbing.

Through the smoke, the barbed wire, ditches and a pop-up quarantine area, we ran through zombies in chains, zombie brides, zombie kids, zombie groups, zombie loners, zombie zombies… You get it. Zombies.

That’s when we reached a dark tunnel where we literally could see nothing but could hear every single scream as lives were taken away right in front of us.

We then reached an obstacle course. After a bit of climbing and falling, pushing and pulling, we landed snap bang in the middle of the stadium field. Only this one was simply infested with zombies trying to tear your life-patches away. I breathed in, breathed out and I ran. I ran with intent to rugby tackle any zombie that was in my way. Bless those zombies, I hope my determination to get the “Survivor” badge didn’t scar them for the rest of their undead life.

As I reached the finish line with two lives remaining, I screamed… Where is Ahmed? He was left behind and got stuck in the middle of the zombie infested field running backwards and forwards clutching to his final life-patch. And somehow, through his super manoeuvring skills he passed the finish line straight to the free T-shirt stand. Of course.

It’s great to know that I can potentially survive a Zombie Apocalypse. Perhaps Ahmed and I should apply for the new cast member roles of the Walking Dead. I mean, we’ve got the experience. And according to this new found experience I’d last an episode or two longer than Ahmed.

Thank you Currys for having both of us there – and thanks so much for the Fitbit!

Edita reports | A chat with Bruce Oldfield

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Today’s fashion trends are tomorrow’s fish and chip paper.

- Bruce Oldfield at the V&A while chatting to Bryony Toogood, Fashion Director at Brides Magazine.

There is a certain image that comes to my head when someone says couture designer. So let’s sit down on a nice sofa, I’ll grab a notepad, a pipe, dim the lights and put my pretend-Freud name badge on. You don’t have to call me doctor but if you do, you will definitely contribute to the theme.

And now, let’s compose a chain of words that come to mind when someone says couture or couture designer:

Expensive, beautiful, serious, detailed, unattainable, wedding, dress, lace, embroidery, luxurious, not affordable, not for everyone, desirable, dreamy, wealthy, rich, aloof.

Close enough. What you probably didn’t consider to include in the word salad was funny, approachable, humorous, down-to-earth and could-he-please-be-my-best-friend.

But this is exactly how I would describe Bruce Oldfield, one of the most famous British couture designers of all time. I don’t throw around titles lightly but Bruce Oldfield is a name that is synonymous with fashion legend. He has designed iconic dresses for iconic people, including Queen Rania of Jordan as well as Princess Diana of Wales. His designs are not only regarded as incredibly desirable but they are perceived as parts of history because of the calibre of Bruce’s clientele. Even Kim Kardashian was snapped in one of his pieces looking nothing like her usual self. At heart, I almost want to keep Bruce’s work exclusively to royalty, but at the same time there isn’t a designer out there who doesn’t understand celebrity appeal and Bruce is no exception.

But making the right business decisions doesn’t mean he has to follow celebrity culture. I don’t follow fashion, he tells us, the audience. This is because couture lives in world of its own. There are no couture trends. There is no theme that editors can sniff out and call it the next new thing. Couture is personal. It is what you want it to be as long as you can pay for it. Does that mean that the couture client is always right?

They come to me with ideas, I come to them with opinions. Then they come to me with more ideas and I come back to them with experience. It is evident that Bruce Oldfield would never consider compromising quality. I am considered by many to be, and I hate this phrase, a safe pair of hands. Hearing the intonation with which Bruce says this makes me understand why he dislikes this title. There is a hint of rebellion about him, a good dose of hearty sarcasm but there is also a softness. A safe pair of hands is just too boring a phrase to describe his work and that’s why he hates it, at least according to my pretend-Freudian-badge-moment.

Meeting Bruce Oldfield made me feel joyous and hopeful: Joyous because I saw another person who loves hopping from subject to subject as much as I do. Hopeful because all of the sudden couture stopped looking as distant and unattainable. A fashion legend gave me a hug, could I get any closer to couture than that?

Edita reports | Dinner with Nick Clegg

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Sometimes life gets random. Sometimes you are expected to play by the rules. And sometimes you abide. In your own way.

Omar Mansoor and I as well as the crew at London Fashion International were all invited by the World Congress of Overseas Pakistanis to a dinner with Nick Clegg, Deputy Prime Minister of the United Kingdom and Lord President of the Council. It was a political evening which actually ended up being not about politics at all.

There I was sitting at a Pakistani event, speaking Russian to not one, not two but three other people who randomly sat at our table. The event was a celebration of a very unique element that not many cities other than London can offer – diversity in all of its glory.

While the event was televised, that did not put any pressure on our fashion crew. We were there listening to Nick Clegg’s speech and then chatting away, helping ourselves to the stunning cuisine that we were served with. It was SO GOOD. No, I feel I need to underline this a bit more: it was SO GOOD.

So when we weren’t papped from every side in front of the projectors on stage, we were having a laugh, cracking joke after joke and just generally having having a ball.

Speaking of balls – the dress code was gowns and suits. I abided. I came in a suit. I was the only woman in a manly suit. Best. Silent. Rebellion. Ever.

Hey Dietrich, give me five!