Ah, H&M. Everyone loves a bit of H&M. The ones who don’t love a bit of H&M are obsessed with the brand instead. And who can blame them; from absolutely spectacular designer collaborations to publicly revealing their stance on ethical fashion, this brand has targeted each and every fashion consumer. Talk about great marketing strategies.
But that’s not what I am here to discuss (although I like giving credit where it is due); instead I would like to talk to you about attending the H&M PFW screening in London party. Equipped with the funkiest drink mixers, a fun-lovin’ DJ and even an artist who was transforming the attendees into their animated selves (that’s how she animated me in the snap – I didn’t even pose), the event was definitely something to remember.
The collection itself looked like the lovechild of Helmut Lang and Celine, extremely relaxed Parisian chic, so chilled out in fact, it looked almost careless but remained tasteful. Basically a look only Parisians excel in and the rest of the world is still learning to master. I spied out a few pieces that I’d love to wear for no-brainer kind of days. Because I seem to have more and more of those. So yeah, that white fuzzy dress, come to mama.
Thanks H&M for having me over!