Edita reports | LFW Ccuoco Autumn Winter 2015

Edita at Ccuoco AW 2015 8

Edita at Ccuoco AW 2015 1Edita at Ccuoco AW 2015 2Edita at Ccuoco AW 2015 3Edita at Ccuoco AW 2015 9Edita at Ccuoco AW 2015 7Edita at Ccuoco AW 2015 6Edita at Ccuoco AW 2015 8Edita at Ccuoco AW 2015Edita at Ccuoco AW 2015 4Edita at Ccuoco AW 2015 5

Oh Ccuoco. I have no idea how to pronounce the brand name but I am a keen learner.

When the lights dimmed and I heard the Arabic chill out inspired music, you got my attention.

When I saw the first look in all of its accessorised glory I was hooked on your aesthetic, Ccuoco. I thought to myself – this collection is so me: the goth of the Middle East.

The butter soft leather, the sexy make up, the seriously floaty silks – everything looked perfectly dark and devious.

There was only one thing I regretted in this show; that it ended so quickly. It was just a flicker of light, one of the brightest ones this London Fashion Week.

Ccuoco, your fanbase widens.

Edita reports | LFW Felder Felder Autumn Winter 2015

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In this case the images above scream much louder than the words I am about to type up. Felder Felder Autumn Winter 2015/2016 was a spectacular display of chill chic.

The styles are so relaxing that I am not even sure if the faux fur is for lounging in or venturing out, because it seems to be perfect for both activities. The red faux fur coat, in this extremely flammable red hue, has definitely been the show stopper in my eyes.

Beautiful silks and clever leather cuts, it’s all signature Felder Felder. This collection delivers style, comfort and that very personal touch of luxury with meticulously executed detailing.

I’d like to thank the team at Silhouette, who Felder Felder currently has a collaboration with, for asking me to join in!

Edita reports | Museum of the Jewellery Quarter

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Edita in Jewellery Quarter Museum Birmingham 4Edita in Jewellery Quarter Museum Birmingham 7Edita in Jewellery Quarter Museum Birmingham 8Edita in Jewellery Quarter Museum Birmingham 1
Edita in Jewellery Quarter Museum Birmingham 3Edita in Jewellery Quarter Museum Birmingham 2Edita in Jewellery Quarter Museum Birmingham 9Edita in Jewellery Quarter Museum Birmingham 10Edita in Jewellery Quarter Museum Birmingham 12

A point in your life comes that you come to terms that not everyone is keen on museums. My mother once said that she didn’t like them much, and not many of my friends imagine looking at old stuff as a particularly enticing way of spending their free time either.

I do, goddamn it. I love a great exhibition or seeing artefacts. Keeping the past in check allows you to appreciate the present and form educated decisions about the future.

I will give you an example of an educated decision: I simply NEED one of those gold bamboo bangles after visiting the Jewellery Quarter Museum in Birmingham. Let me elaborate.

The weird and the wonderful in the pictures above may not look particularly glamorous or fashionable. But the items produced in this creative chaos is what led Birmingham to become the jewellery capital of Europe. And it still is until this day – if you ever decide to pay B’rum a visit, you will find that the Jewellery Quarter is just like Oxford Circus, only instead of every Zara or H&M, you will see fine jewellery shop upon fine jewellery shop.

Going back to the museum, you will be surprised to find that when this was an open workshop, it was kept elaborately clean, and mysophobia had nothing to do with it. In fact, the owners obsessively cleaned the floors as well as each of employee’s shoes and hands for them not to accidentally walk out covered in gold, quite literally. Similarly, pulled up trousers were not allowed nor was touching your hair excessively, in case you were trying to get away with gold dust in your hair. Talk about making most of the situation.

The company whose ghost we were exploring was originally named Smith and Pepper and they were the ones who pioneered the bamboo bangle – a bracelet that looks like a bamboo – you can see it in one of the images. After Smith and Pepper closed its doors, it was transformed into a museum with every book, every tool, every stamp placed where it was originally left one Friday at 5pm in 1981. The next Monday morning no one came back to continue producing gold jewellery and the doors stayed shut ever since. It was an end of an era.

If you are ever in Birmingham, this is a great place to visit. The museum guide will allow you to envision how it all worked and even show you a few jeweller’s secret tricks of the trade – I caught a picture of him doing so, so no, he is not smoking anything dodgy. It’s actually a sophisticated technique that you will want to see for yourself.

75-79 Vyse Street, Birmingham, West Midlands B18 6HA

Edita reports | Panele Magazine

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As I would often travel to Lithuania and back, Panele magazine and a bottle of Borjomi mineral water became my airport essentials. Meanwhile, a bottle of champagne with friends and family became my landing in Lithuania essential. That’s how I do Vilnius.

Anyway, it is an honour to see my own face on the pages of Panele magazine. What’s more, I styled a six page fashion editorial you see above and the lovely people of the magazine did a full pager on me as well. Those sweethearts called me a Persian Princess – which is beautiful and cheesy at the same time. A lovely French cheese with raisins. Adore.

If you are in Vilnius, or are a passerby looking for an airport essential, grab a copy. Panele is the best selling magazine in Lithuania. You can’t miss the November issue where I am featured, it’s yellow! And if you see a girl in a yellow coat, carrying a yellow magazine – come say hi, that’s probably me.

Same goes for Page 3 Magazine – if you are in Canada or the US, feel free to grab a copy – I am catwalking there, head to toe in Omar Mansoor’s red couture gown. In the meantime – check out the updated Press page – it has some of my latest interviews and features.


Edita reports | Meeting Diane von Furstenberg

Edita attends DvF event at VandA 1Edita attends DvF event at VandA 2Edita attends DvF event at VandA 3Edita attends DvF event at VandA 4Edita attends DvF event at VandAEdita attends DvF event at VandA 5Edita attends DvF event at VandA 6

“I’ve never known what I wanted to do but I’ve always known the kind of woman I wanted to be.”
Diane von Furstenberg

Success is when a complicated surname rolls off the tongue around the world without any problems. That is how I define success. And success is how you define DvF.
Diane is a designer who simplified fashion. She took a step back and thought about the three pillars she wanted her designs to achieve. These were:
– To be demure enough to go and see your boyfriend’s mum
– To be sexy enough to turn heads
– To be a flattering and simple go to piece, any day, every day

All of these put together seem pretty difficult to achieve. But perfection is often in simplicity and that’s what Diane reminded us of with the legendary wrap dress.

Speaking to us at the V&A, Diane came across as a witty, no-nonsense business woman who has been through it all. And yet her humour and sarcasm made her look so youthful. I remember one of my best friends saying that people with a strong personality seem taller in real life. Diane’s personality made her eighteen forever and at least six one. She just had that all encompassing energy where she could wrap her arms around you just by speaking to you. A true mentor, a true achiever.

I asked Diane what her advice was on dealing with let downs and failure. I figured the message would be extremely strong coming from a fashion icon. It was. She told me that she was yet to meet a woman who wasn’t strong. According to Diane, in the times of catastrophes or incredibly difficult times it is the women who stand up and carve the way for the better. She firmly said that she had one policy when it came to failure – learning from it, gaining strength from it. And who can argue? Nay. Who dares to?

Journey of a Dress isn’t really a book about choosing fabrics and prints. At first glance it well may be, but if you look deeper it is about the journey of DVF as a designer and as a woman. The dress is almost a by-product of Diane’s experience, of her life, personality and most of all femininity. It is her autoportret.

Andy Warhol may have painted her twice, but it was her who conceptualised her own autoportret which she was, is and will be most famed for. The wrap dress.

“Feel like a woman – wear a dress.”

Thank you to the V&A for having me.