Edita reports | L’oreal Colourful Hair

Edita-at-L'oreal-Colourful-Hair

Edita-at-L'oreal-Colourful-Hair

Edita-at-L'oreal-Colourful-Hair

Edita-at-L'oreal-Colourful-Hair

Edita-at-L'oreal-Colourful-Hair

Edita-at-L'oreal-Colourful-Hair

Edita-at-L'oreal-Colourful-Hair

Edita-at-L'oreal-Colourful-Hair

Hair, hair, hair. I’ve had it pink, I’ve had it blue, I’ve had it mint, and any other hue. Poetry aside – I’ve been lucky enough to be part of L’Oréal’s Colourful Hair campaign.

The new product is all about semi-permanent hair dye in some pretty cool colours. From blue to icy silver, the spectrum is quite wide!

My hair stylist and colourist were flown in to take care of my tresses all the way from Belfast, Northern Ireland. The duo were spectacular. My hair needed a bit of lighting to get an ashier tone, followed by a splat of peekaboo semi-permanent dye.

In case you are thinking that my hair is thick, let me assure you it is not. It is quite thin – but there is SO much of it, giving it the illusion of thickness. Lucky me, huh? No! This means that the most basic of styles takes ages to do, and even when I finish curling or styling, it’s best to layer on hair product. My hair usually stays put for the first five minutes followed by a dramatic fall into… Nothingness. As if it was never styled by anyone. Just flat, straight hair. This is what happens if your hair is thin and mega dense – it gets super heavy.

If this agony sounds familiar, here are a few heavy hair care tips:

  • 💆  Don’t wash your hair every day. Every other day will work perfectly – not more than that! Shampooing too often dries out the scalp and blow drying too often dries out hair lengths and ends. Befriend a dry shampoo brand immediately.
  • 😴 Wash your hair before sleep. Spray on the heat protector and just pre-blow dry it. This will result in less damage and more manageable tresses in the morning.
  • 🙆 Once a fortnight sleep in a hair mask or oil. Wash off in the morning. Doing so boosts radiance and makes hair feel lighter. I go for almond hair oil and slap it on before I get my Zzz. And I do mean slap it on, loads of it.
  • 💁 Brush it upside down. Heavy hair = flat head. I also blow dry my hair upside down for extra volume. This usually follows by tons of freeze-hold hairspray.

The L’Oréal Professional team knew exactly what it meant to have heavy hair. Yes, I was the last model to leave the shoot. My head hurt, my neck hurt, my jaw hurt (yawn, yawn, yawn all day long). But seeing that bounce in my hair with every step I made after the finishing touches were made, and how it made me feel – it was all #worthit.

Thanks for having me, team L’Oréal!

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