Edita wears | The Quemondo hoodie

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Dress: Boohoo, Hoodie: Quemondo, Pumps: BCBG Max Azria, Bag: Chanel, Jewellery: From My Silver and Amber Collection
Photos by Maheen
Location: Richmond, London

Yes, I said it’s fine before
I don’t think so no more
I said it’s fine before
I’ve changed my mind
I take it back
Erase and rewind
’cause I’ve been changing my mind
I’ve changed my mind

The Cardigans – Erase/Rewind (1998)

If you were to say hoodie to me, I’d say sure, you will see me in one when I go to the gym or for a run. Or grocery shopping. You know, things we all do but don’t necessarily talk about or expect to see on personal style blogs. Hoodies have earned this unglamorous reputation of being a safe-choice for lazy days. Something that’s kind of velour, with bunny ears, pink and comes with its own partner in crime: the tracksuit bottoms.

But wait. Just like kicks and sneakers, the humble hoodie is having a rebrand as we speak. I bet you never expected me to blog about it. I don’t think I ever would, had it not been for Quemondo, a luxury hoodie brand that specialises in bringing sporty back with an emphasis on fashion.

The brand went as far as trying to convince me that it could serve as an alternative to my trusty old leather jacket.

No way.

And yet days later I still see my leather jacket. It’s hanging in the corridor, as I am dashing out of the house in my Quemondo hoodie.

I am not taking it off, mate. Get your own.

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24 Comments

  1. I love hoodies… for going to the gym or for staying at home. But this one looks really great, I’d definitely wear it outside! Also, I’m in love with your shoes.. and those cat eyes of yours – girl crush hehe 😀

    Bella Pummarola

    Reply

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