Edita wears | How to Modernise a Vintage Blazer?

fashion blogger red blazer

fashion blogger red blazer

fashion blogger red blazer

fashion blogger red blazer

fashion blogger red blazer

fashion blogger red blazer

fashion blogger red blazer

fashion blogger red blazer

fashion blogger red blazer

fashion blogger red blazer

fashion blogger red blazer

fashion blogger red blazer

fashion blogger red blazer

fashion blogger red blazer

fashion blogger red blazer

fashion blogger red blazer

fashion blogger red blazer


Blazer: Moschino, Denim: c/o Tobi, Bag: Chanel, Pumps: Marks and Spencer, Sunglasses: AND/OR
Images by Tina Muller
I love wearing vintage blazers. In fact, I love them much more than their modern counterparts. This is because they are full of character and often have something beautifully unusual about them. Going for vintage is also a savvy way to get designer brands for much less!

But not everyone is keen on the character part. It maybe hard to find the balance between looking like you’ve just travelled through time and you are taking inspiration from an era. Not to worry, this is where I can help you. Here’s how to modernise a vintage blazer stylistically, without reaching out for a needle and thread:

  1. Make your vintage blazer your accent piece. While you can add a brooch or earrings, make sure you are referencing one era with a showstoppper aka your blazer and a small nod aka your vintage accessory choice. Anything more may take your outfit backwards instead of fashion forward.
  2. Sleeves up. Literally. Roll up your sleeves if you are uncomfortable with the length of the sleeves or their cut. Go for about 3/4 of the length for a relaxed feel.
  3. Drape. White shirt, a blazer draped over your shoulders, some serious cigarette trousers, and it looks like you mean business.
  4. Wear your hair down. If you managed to snatch a blazer of your dreams but it comes with those 80s shoulder pads that are sewn in underneath the lining, a visit to the seamstress may be in the cards. However, if you have long hair, wear it down the first time you rock your vintage blazer. This will soften the accentuated shoulder. Also, hopefully this will allow you to not mind the shoulder pad look that much! I personally love it as it shapes the silhouette nicely and gives structure to the ensemble… plus makes your waist look smaller.
  5. Wear unbuttoned with a white shirt, boyfriend or mom jeans and a classic bag for a relaxed yet I’m-definitely-chic look. Some vintage blazers look too old-fashioned when buttoned up as their intended shapes can be outdated – a lot of 80s ones are guilty of this. But if you style them unbuttoned with a casual look in mind, they will add that nonchalant je ne sais quoi to your ensemble. But as a quick reminder, elements of fashion tend to come back every 30 years, so you may be loving the shape of your blazer tomorrow even if you are cringing today!

Edita wears | 5 Steps to Start Working with Influencers

Edita in Embracing Trends, Boohoo, Lidl, Louis Vuitton and Quiz Clothing 1

Edita in Embracing Trends, Boohoo, Lidl, Louis Vuitton and Quiz Clothing 1

Edita in Embracing Trends, Boohoo, Lidl, Louis Vuitton and Quiz Clothing 1

Edita in Embracing Trends, Boohoo, Lidl, Louis Vuitton and Quiz Clothing 1

Edita in Embracing Trends, Boohoo, Lidl, Louis Vuitton and Quiz Clothing 1

Edita in Embracing Trends, Boohoo, Lidl, Louis Vuitton and Quiz Clothing 1

Edita in Embracing Trends, Boohoo, Lidl, Louis Vuitton and Quiz Clothing 1

Edita in Embracing Trends, Boohoo, Lidl, Louis Vuitton and Quiz Clothing 1

Edita in Embracing Trends, Boohoo, Lidl, Louis Vuitton and Quiz Clothing 1

Edita in Embracing Trends, Boohoo, Lidl, Louis Vuitton and Quiz Clothing 1

Edita in Embracing Trends, Boohoo, Lidl, Louis Vuitton and Quiz Clothing 1

Edita in Embracing Trends, Boohoo, Lidl, Louis Vuitton and Quiz Clothing 1

Faux Fur: c/o Embracing Trends, Faux Leather Trousers: Lidl, Bag: Louis Vuitton, Fedora: Boohoo, Boots: Quiz Clothing
Images by Ahmed Fayed

How To Collaborate with Influencers?

It must be scary to start you own business on social media. It must be even more frightening to approach influencers asking to work together. When you are just starting, you don’t have mountains of budget, and sometimes none at all – how do you actually put yourself out there?

Here are a few things I learned by being an Instagram influencer and existing on both sides of the equation as sometimes it was me applying for opportunities.

  1. Take it slow. Thinking about connecting with someone online doesn’t equal actually doing it. You either do it, or you don’t. However, taking your time with it is really smart. If you found an influencer you’d like to work with, observe their behaviour within their channels: how do they handle criticism, how often they post and is their online persona something that’s close to your brand values?
  2. Don’t be discouraged. The worst thing that could happen is them saying no or not replying. Don’t let that dampen your spirits – you can simply move on, but not without trying again. I admit, I have missed out on opportunities by reading messages while in transit and thinking – oh, I’ll just reply once I am at home. Only to forget, of course. So if an influencer doesn’t reply to a DM, leave a comment on a post that you’ve DM’ed and whether they received it. Thankfully brands did that to me and it resulted in some lovely collaborations.
  3. Be yourself. If you are genuinely passionate about what you do, infect your chosen influencer with it. Take time to explain your product in your own tone of voice, as if you are actually speaking to them face to face. Or, if you are honestly more of a formal person, there’s nothing wrong with that either, leave them a hand-written note in the product package and briefly explain what makes your product different. I often remember how a brand made me feel working with them rather than what they actually sent me. If an influencer has an awful brand experience, diamond encrusted handbags would still feel bitter to touch, let all be photograph and commend.
  4. Be open. We live in a me me me world, and no one is more me me me than an influencer. If they respond asking for a different way of working together, be fluid and consider other options. It may be the case that the influencer thinks that your brand is not very them. It’s okay – after all, you probably had the same thoughts about others in points 1, 2, 3. It’s not a one way street, that’s why it’s called social.
  5. Be upfront. If you are just starting out, just say it. Be honest. Not every influencer is looking to make millions out of every post (although it would be great!) but they too sought help when they were at the starting point. What goes around, comes around. It may be their turn to help others! Having said that, don’t be a cheapskate, if an influencer offers to work hard with your brand, consider how you’d like to reward them, and that doesn’t always mean money, but it may mean it in a future collaboration. Work is work.

My most recent collaboration is with Embracing Trends, a lovely Instagram shop that sells a select number of lovely items that will make sure you are rocking the most recent fashion trends. Without realising, all the points above is what the owner of the shop followed, resulting in the photo shoot dedicated to it above. I went for a slightly more timeless piece from the brand’s selection.

If you have any questions on working with influencers, send me a cheeky email 😉

Edita wears | In Georgia

Samoseli Pirveli

Kutaisi

Samoseli Pirveli

Samoseli Pirveli

Samoseli Pirveli

Samoseli Pirveli

Kutaisi

Samoseli Pirveli

Samoseli Pirveli

Samoseli Pirveli

Samoseli Pirveli

Samoseli Pirveli

Samoseli Pirveli

Samoseli Pirveli

Samoseli Pirveli

Samoseli Pirveli

Kutaisi

samoseli pirveli

Samoseli Pirveli

Samoseli Pirveli

Samoseli Pirveli

It’s not often people say that they are casually off to Georgia. The first question I’d always have to answer after such a rare statement was: oh in America? That’s an odd first state to visit, most people opt for New York or California. It is at this point I’d say, no, the country. Embarrassingly, a lot of people didn’t know where it was, not to mention the culture, terrain, religion or anything at all about this gem of the Caucasus.

I am also not one to gloat about my geo-cultural wisdom. What I’ve known about the countries surrounding the Caucasus mountains my whole life has been mainly the skewed information I’d sponge in from Soviet era cinema, hello Кавказская пленница. I’ve known not much more apart from the fact that my mum has visited neighbouring Azerbaijan once. That’s where my prior knowledge ended.

Upon landing at 3am in Kutaisi we were greeted by a driver who delivered us straight to the hotel that I found via booking.com. The driver also knocked on the door the morning after, waking us up, stating – it was sight-seeing time. Btw, we didn’t ask for a guide, but seeing as we had nothing better planned, this was welcome. The hotel suite itself was so spacious. If it were London, it most likely would have been diced into 3-4 flats and sold off for stupidly high prices. But there was a sudden reminder that we’re definitely not in London, there was no hot water. Or heating. Mind, we came to visit in the middle of November – the temperatures reached 7 degrees on a good day.

A cold face wash after, we got into our driver’s car (aka complete stranger’s – as we are living dangerously) and sight-seeing we went. There are so many gorgeous monasteries in Georgia, they are so beautiful, it actually hurts. Georgians are very spiritual and religious (Georgian Christian Orthodox), so these stunning structures are very dear to them.

After our compulsory tour, we left the driver and went out to Palaty, a really cool hipster place serving modern and traditional Georgian food. Fair warning: If you are like me and salt is rarely added in your cooking, get ready to get a salt shock as every meal I tasted in Kutaisi was so salty it actually caused mental wounds, not rubbed them in. After an impromptu wine tasting session, we were ready to jump into a minivan to Tbilisi, the capital, where I was buzzing to meet a traditional couture dress designer and ask her millions of questions after seeing traditional Georgian clothing making its mark within street fashion.

I may have said minivan, Georgians call it marshrutka. It is a journey through a picturesque terrain and also back in time. I witnessed loads of stuff that was normal to my parents and grandparents but was totally alien to me. This included a pitstop serving only spirits and full on meat-heavy dishes instead of water and light refreshments, as well as a toilet facility with a lady rationing toilet tissue, and the actual loo cabins not really having walls or doors – more like knee-high borders. Cute.

As we reached the capital, the vibe of the city overwhelmed. A stunning muse to many a poet, singer and artist. While the hipster part of the city was omnipresent, Tbilisi was a sight to behold: parts of it extremely new, parts boasting soviet era futurism, and parts extremely dilapidated but still retaining a charm of grandeur that once was. Gorgeous in every respect.

While many travellers make a point to taste local cuisine, I make a point to immerse myself in local dress and fashion. Traditional Georgian clothing is not only stunning to look at, its meticulous tailoring makes the wearer feel at his or her best. Take the chokha, for instance. This is a wool coat with a structured neckline that was designed with special pockets for ammunition for Georgian warriors. You can see me wearing it with the embroidered head dress. While the ammunition is no longer carried in these elaborate pockets, they still serve as historical detail, a mark of heritage that Georgians enjoy displaying – and with good reason.

The brand that I collaborated with on this post is called Samoseli Pirveli, translated as The First Garment, which is a biblical reference to the Lost Son.

Ana, the designer of the brand (seen in the last two images), was kind enough to speak to me and tell me more about how the business kicked off. As with the majority of things that Georgians do, the brand started as a passion. It was the lust for knowledge and technique of recreating clothing that was once part of the country’s identity and a need to remind the nation just that. While in many countries folk dress has slowly morphed into a costume that some wear during folk dance and song, there are still true custodians of the craft and believers that traditional dress has a well-deserved place in modern fashion. As the brand grew, more and more people realised that they wanted their heritage to play a bigger part in their lives. This resulted in further expansion for the label with traditional bridal dresses getting more momentum than ever. Samoseli Pirveli now does both folkloric attire as well as modern garments and footwear stylised with a nod to folklore. It’s a heart warming business: Beautiful craftsmanship revived with care, attention to historic detail and made to order, so it is true haute couture.

While the embroidered head dress and a knee-length chokha are on my to-buy list for next time I am in Georgia (the outfit looks so good with a white shirt, classic Chanel bag and boyfriend jeans in my head), I also must share my second happy place in Tbilisi, and it’s the Dry Bridge Flea Market. You will find no shortage of interesting, quirky pieces as well as vintage jewellery that I may have over-indulged in. Other honourable mentions include Fabrika, aka mini Shoreditch, Cafe Leila, a lovely small vegetarian cafe with interior goals, and Ezo, a restaurant where you need to try the pork in apple sauce, honestly, it will be that meal the memory of which you will take home with you.

Thank you to all the lovely Georgians who met us with open arms and full wine glasses. This is a country full of beautiful people that will restore your faith in humanity in case the rat race caused you to lose it.

Edita wears | In Bruges

Edita street style Bruges

Edita street style Bruges

Edita street style Bruges

Edita street style Bruges

Edita street style Bruges

Edita street style Bruges

Edita street style Bruges

Edita street style Bruges

Edita street style Bruges

Edita street style Bruges

Edita street style Bruges

Edita street style Bruges

Edita street style Bruges

Edita street style Bruges

Edita street style Bruges

Edita street style Bruges

Edita street style Bruges

Edita street style Bruges

Edita street style Bruges

Edita street style Bruges

Edita street style Bruges

Edita street style Bruges

Edita street style Bruges

Edita street style Bruges

Edita street style Bruges

Edita street style Bruges

Edita street style Bruges

Jumper: Valentino, Bag: Roberto Cavalli, Denim: c/o Tobi, Slippers: Primark
Images by Ahmed Fayed
Hello Bruges! You are just like me when I am wearing makeup – a reconstructed facade of who you once were.

While the town is deemed to be historic, the truth is that it has crumbled and fallen apart, resurrected and pieced together only recently, becoming a dramatic listed site.

What to do when in Bruges:

  • Be adventurous and and try one of the local Flemish cuisines. We tried rabbit in beer sauce… and then some more beer.
  • Walk a tiny bit outside of the centre of the city and witness prices drop by half, if you are eating out.
  • Waffles. Of course waffles! What’s a trip to Belgium without the waffles?
  • Walk around the shops sampling chocolate before buying a block or bag! With so many flavours, pick one that you can’t get at home. Be mindful of prices, as those can definitely bite – some basic chocolate blocks were priced at €20 while the same item two blocks down cost a mere €3.
  • Speaking of tourist traps, I struggled finding truly beautiful souvenirs. There are so many gift shops, but the quality of those keepsakes was just sad. I was on a mission to find some small but stunning Belgian tapestry but I couldn’t settle for something that was a sad cheap replica, albeit priced dearly. So be vigilant when buying – is it really made in Belgium?
  • Take in the views and pop into a few museums! The brewery museum is pretty cool, and so are the religious sites. I’m into dramatic architecture and if you are too, you’ll feel right at home in Bruges. Le monde est beau!

Edita wears | Electric Blue

Fashion blogger in Tobi tight dress

Edita in Tobi, New Look and HM 2

Fashion blogger in Tobi tight dress

Fashion blogger in Tobi tight dress

Fashion blogger in Tobi tight dress

Fashion blogger in Tobi tight dress

Fashion blogger in Tobi tight dress

Fashion blogger in Tobi tight dress

Fashion blogger in Tobi tight dress

Fashion blogger in Tobi tight dress

Fashion blogger in Tobi tight dress

Fashion blogger in Tobi tight dress

Fashion blogger in Tobi tight dress

Fashion blogger in Tobi tight dress

Dress: c/o Tobi, Shoes: New Look, Earrings: H&M
Images by Tina Muller

Do you have days when you have zero confidence, you kind of feel like a sack of potatoes and just generally extremely self-conscious? This blue dress from Tobi was designed for days like that. It made me feel as if I was Marilyn Monroe on the set of Niagara, a true femme fatale.

If you are looking for a dress for those depressing days – don’t opt for a black one. Push yourself and go for a punchy colour, in my case electric blue. But let’s imagine this dress in red, emerald green or mustard yellow – still super fabulous, right? Right! This brings me to:

What to Wear on A Bad Day ➡️😶😐🙂😋😃😄?

  1. Some insanely stunning colours. Take inspiration from precious jewels. No one has ever said something bad about the colour of rubies, amethysts or emeralds.
  2. Some in-your-face jewellery. That’s right! In your face, bad day! Statement pieces that are all about attitude and sassiness are on the menu.
  3. Neon coloured shoes. If you are feeling as if someone slapped you on the face – so should everyone else when they look at your feet with neon hues slashing their sight. There’s nothing like sharing feels.
  4. Remind your bad day that you don’t do bad days by going for a cheerful lipstick shade. Go orange, go punchy pink, heck, go yellow or green. There’s no one stopping you now.
  5. Get yourself a treat. For me that’s ice cream in the summer and a pumpkin spice latte in the autumn. Tell all your fitness gurus to do one, you’re busy enjoying life. Wait, you forgot you were having a bad day? See, this always works.

I did all the above on the day I wore this dress, from an orange lippie to neon heels. 2 magnums later, I was having the best day ever, with this shade of electric blue making me smile and the movement of my earrings reminding me that I am at my happiest when I hear jewellery dangle. That and tiramisu.