Edita reports | Shooting At Schwarzkopf

Edita at Schwarzkopf Press Day 2014 2Edita at Schwarzkopf Press Day 2014 1Edita at Schwarzkopf Press Day 2014Edita at Schwarzkopf Press Day 2014 5Edita at Schwarzkopf Press Day 2014 8Edita at Schwarzkopf Press Day 2014 6Edita at Schwarzkopf Press Day 2014 4Edita at Schwarzkopf Press Day 2014 7
It’s been three years that I have been meaning to go to a Schwarzkopf event. Three years, I tell ya. But there was always some lame circumstance that prevented me from doing so. But yesterday I said enough is enough, I am GOING and not even Batman can stop me.

With no superheroes (or villains) in sight, I made it to the swanky Ice Tank studio where the event took place. Surrounded by beautifully smelling products and the awesome Schwarzkopf team, my schwarzkopfincation begun. The celebrity hair stylist that revamped my hair has done such a brilliant job in… 15 minutes. I mean come on, what he did in 15 always takes me more than an hour and tends to look so extremely half-assed. All he used was the new Schwarzkopf BB hair cream and transformed my meh-I-give-up ‘do into Claudia Schiffer-like bouncy volume. Thanks Matthew!

The products that will land in stores are very exciting too. Think a collaboration with the aforementioned supermodel, Claudia. So blondes, get ready to have fun with Schwarzkopf. Meanwhile, the got2be child brand rolls out some cool stuff for owners of super fine hair (aka me) with their weightless (Oil-licious) & volumising (Rise’n Shine) products. Those who love shocking hair colours will have some new jaw-droppers to choose from; Ultra Brights Turquoise Temptation is one of them. Celebs love it, so it’s destined for success. Festival goers, stock up now.

Dear Schwarzkopf team, thank you for having me and treating me with a really GRANDIOSE goody bag. You made me fall in love with with hair again!

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90 Comments

  1. Oh WOW how exciting!! That got2be has me interested. My hair is so much thinner then it use to be. It is kind of freaking me out. Your hair DOES look amazing. And you HAVE to come to NY some time!!

    Allie of ALLIE NYC
    allienyc.com

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  2. Your hair looks so beautifully soft! I love the way Matthew curled the ends, very chic! And my skill to doing my own hair is strictly limited, in nice words.. πŸ˜€ Anyways, what a lovely outfit! Must have been a cool night! :)

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  3. It’s gonna be that blue, that turquoise?!?!?! You’re serious? THEY’re serious??? If it’s true, than that’s pure heaven for me!:D And your hair really does look great, so shiny and bouncy and – what’s most important – HEALTHY. I have to try this BB hair cream…

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