Chanel | PRET-A-REPORTER | Fashion & Style Blog by Edita Lozovska

Edita wears | London Fashion Week Autumn Winter 2015-2016 Look Two

Location: London, UK | Posted in Personal Style March 3, 2015 24 Comments

Edita in Vero Milano, Omar Mansoor, Nike, Yunus and Eliza, FelderFelderxSilhouette and Chanel 1

Sunglasses: c/o Felder Felder x Silhouette, Ring: Yunus and Eliza, Dress: Omar Mansoor, Sneakers: Nike, Bag: Chanel, Leather Jacket: c/o Vero Milano
Images by Rebecca Cofie

Designers want me to dress like Spring, in billowing things. I don’t feel like Spring. I feel like a warm red Autumn.
Marilyn Monroe

I was simply obsessed with the idea of wearing sneakers with a floaty silk dress. Because I am a true doer, I converted my fantasy into reality this LFW and rolled up in a demi couture gown by Omar Mansoor and my ombre red to burgundy Nikes.

I am yet to meet a fashion lover who isn’t partial to dresses which synchronise and dance with the wind. It doesn’t matter if you are shooting from the latest Nikon DSLR or from an old iPhone, they always look very magazine editorial-y. Of course, just an evening gown wouldn’t do, I needed an unexpected punch and the sneakers worked perfectly.

I wasn’t the only one who thought the outfit worked. I was lucky enough to get papped and end up being the street style cover girl on Yahoo Lifestyle. More in my press section.

Edita wears | Some birds

Location: Milton Keynes, UK | Posted in Fashion, Personal Style December 8, 2014 64 Comments

Blazer and Trousers: c/o Hush, Heels: BCBG Max Azria, Top: Christian Dior, Skirt: Michael Kors, Lace hat: Creations by Liv Free, Bag: Chanel, Earrings: Traditional Pakistani Jhumkas
Images by Ahmed Fayed

Some birds are not meant to be caged, that’s all. Their feathers are too bright, their songs too sweet and wild. So you let them go, or when you open the cage to feed them they somehow fly out past you. And the part of you that knows it was wrong to imprison them in the first place rejoices, but still, the place where you live is that much more drab and empty for their departure.Stephen King – Rita Hayworth and Shawshank Redemption

Stephen King’s literature defined me when I was growing up. He was that person who said it was ok for me to swear, and it was ok for me to be an awkward teen, and it was ok for me to not like things that everyone else seemed to be a fan of.

There was a time when I wished it was someone else who would okay all of these things for me rather than an author who knows not of my existence. But now I think if it was anyone else, I probably wouldn’t have listened.

I used to feel caged, as a matter of fact I often still do. The difference between being caged as a fifteen year old and a twenty five year old is that now I am the one who is doing all the self-caging.

But not with this outfit.

When hush approached me with their pieces of quiet luxury (the stitching, the fabrics, the cuts), I started moulding outfits in my head. The first thought was to go for a classic look – throw in a manly tie, brogues and go back to their PR team and say, there, here’s your outfit. Done.

But no.

It was that cage within me slamming doors and turning keys in locks again. I started to feel I needed wings or at least feathers. And so I started to rethink the outfit. I decided to add a subtle 90s twist with a feather skirt and trousers as well as double up the lace with this Dior vest and Creations by Liv Free hat. All of these touches made the look little bit more floaty, whimsical, poetic. A little bit more me.

I guess I am just not meant to be caged.

Edita wears | On the streets of Berlin

Location: Berlin, Germany | Posted in Fashion, Personal Style, Style November 20, 2014 52 Comments

Dress: c/o Ghost, Shoes: Toga, Jacket: Zara, Bag: Chanel, Collar: Vintage Fox Fur and Amber
Images by: Rebecca Cofie

Mr. Gorbachev, tear down this wall!
Ronald Reagan, Former President of the United States, speech at the Brandenburg Gate, 1987

And so they did.

I heard so many different points of view before going to Berlin. Some were praising the city, others were saying it was rather grimy. This made me very curious – what is the mystery behind the inconsistency of everyone’s memory of Berlin? Is it a Vienna kind of city or is it a Warsaw type?

That’s when I saw something that Jack Lang, former French culture minister, noted. He said: “Paris is always Paris and Berlin is never Berlin.” And that’s so true. If I come back in a year’s time, it will probably be a completely different experience – it’s constantly being constructed, reconstructed, deconstructed in a never ending circle. And that’s the beauty of Berlin – a city that’s buzzing yet isn’t as saturated as a beehive. A city that boasts memorable architecture but lacks in equivalents of the Eiffel Tower, the Notre Dame, the Big Ben.

In fact, the piece of architecture it is famous for is simply not there. And yet millions come year on year admiring this beautiful torn down nothingness.

Edita wears | The Quemondo hoodie

Location: London, UK | Posted in Fashion, Jewellery, Personal Style, Style October 30, 2014 24 Comments

Dress: Boohoo, Hoodie: Quemondo, Pumps: BCBG Max Azria, Bag: Chanel, Jewellery: From My Silver and Amber Collection
Photos by Maheen
Location: Richmond, London

Yes, I said it’s fine before
I don’t think so no more
I said it’s fine before
I’ve changed my mind
I take it back
Erase and rewind
’cause I’ve been changing my mind
I’ve changed my mind

The Cardigans – Erase/Rewind (1998)

If you were to say hoodie to me, I’d say sure, you will see me in one when I go to the gym or for a run. Or grocery shopping. You know, things we all do but don’t necessarily talk about or expect to see on personal style blogs. Hoodies have earned this unglamorous reputation of being a safe-choice for lazy days. Something that’s kind of velour, with bunny ears, pink and comes with its own partner in crime: the tracksuit bottoms.

But wait. Just like kicks and sneakers, the humble hoodie is having a rebrand as we speak. I bet you never expected me to blog about it. I don’t think I ever would, had it not been for Quemondo, a luxury hoodie brand that specialises in bringing sporty back with an emphasis on fashion.

The brand went as far as trying to convince me that it could serve as an alternative to my trusty old leather jacket.

No way.

And yet days later I still see my leather jacket. It’s hanging in the corridor, as I am dashing out of the house in my Quemondo hoodie.

I am not taking it off, mate. Get your own.

Edita wears | #LFW Spring Summer 2015 Look Two

Location: London, UK | Posted in Fashion, Personal Style, Style October 1, 2014 54 Comments

Sunglasses: Dolce&Gabbana c/o Sunglasses Shop, Skirt: Frank Usher, Top: Adolfo Dominguez, Bag: Chanel, Sandals: New Look, Jewellery: Saint Laurent, Givenchy and Chanel
Location: Somerset House, London, UK
Images by Rebecca Cofie

I am an Antichrist
I am an anarchist
don’t know what I want but
I know how to get it
I wanna destroy passerby
‘Cause I wanna be anarchy
In the city
Anarchy for the UK
It’s coming sometime maybe
I give a wrong time stop a traffic line
Your future dream is a shopping scheme
‘Cause I wanna be anarchy
In the city, the only way to be

Sex Pistols – Anarchy in the UK

If it was Paris Fashion Week I was preparing for, these dotted Dolce&Gabbana sunnies would quickly be switched to my classic black Gucci frames and the pink hair would stay my usual colour resulting in a very Audrey up-do. But we’re not in Paris, this is London – and here rules don’t apply when it comes to street style.

We all need an outlet to punk out. Rebelling has many forms. Mine happens to be pink and bang in the middle of Somerset House.