{"id":7522,"date":"2015-04-28T07:14:24","date_gmt":"2015-04-28T06:14:24","guid":{"rendered":"http:\/\/www.pret-a-reporter.co.uk\/blog\/?p=7522"},"modified":"2022-09-26T12:29:20","modified_gmt":"2022-09-26T11:29:20","slug":"edita-reads-piaget","status":"publish","type":"post","link":"https:\/\/www.pret-a-reporter.co.uk\/blog\/edita-reads-piaget\/","title":{"rendered":"Edita reads | Piaget"},"content":{"rendered":"<p><a href=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/04\/Edita-reads-Piaget-By-Florence-Philippe-Garcia-and-Steve-Hiett-10.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-7527\" src=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/04\/Edita-reads-Piaget-By-Florence-Philippe-Garcia-and-Steve-Hiett-10.jpg\" alt=\"Edita reads Piaget By Florence , Philippe Garcia and Steve Hiett 10\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/04\/Edita-reads-Piaget-By-Florence-Philippe-Garcia-and-Steve-Hiett-10.jpg 1000w, https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/04\/Edita-reads-Piaget-By-Florence-Philippe-Garcia-and-Steve-Hiett-10-300x200.jpg 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><a href=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/04\/Edita-reads-Piaget-By-Florence-Philippe-Garcia-and-Steve-Hiett.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-7534\" src=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/04\/Edita-reads-Piaget-By-Florence-Philippe-Garcia-and-Steve-Hiett.jpg\" alt=\"Edita reads Piaget By Florence , Philippe Garcia and Steve Hiett\" width=\"1000\" height=\"686\" srcset=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/04\/Edita-reads-Piaget-By-Florence-Philippe-Garcia-and-Steve-Hiett.jpg 1000w, https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/04\/Edita-reads-Piaget-By-Florence-Philippe-Garcia-and-Steve-Hiett-300x206.jpg 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><a href=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/04\/Edita-reads-Piaget-By-Florence-Philippe-Garcia-and-Steve-Hiett-5.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-7533\" src=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/04\/Edita-reads-Piaget-By-Florence-Philippe-Garcia-and-Steve-Hiett-5.jpg\" alt=\"Edita reads Piaget By Florence , Philippe Garcia and Steve Hiett 5\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/04\/Edita-reads-Piaget-By-Florence-Philippe-Garcia-and-Steve-Hiett-5.jpg 1000w, https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/04\/Edita-reads-Piaget-By-Florence-Philippe-Garcia-and-Steve-Hiett-5-300x200.jpg 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><a href=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/04\/Edita-reads-Piaget-By-Florence-Philippe-Garcia-and-Steve-Hiett-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7531\" src=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/04\/Edita-reads-Piaget-By-Florence-Philippe-Garcia-and-Steve-Hiett-3.jpg\" alt=\"Edita reads Piaget By Florence , Philippe Garcia and Steve Hiett 3\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/04\/Edita-reads-Piaget-By-Florence-Philippe-Garcia-and-Steve-Hiett-3.jpg 1000w, https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/04\/Edita-reads-Piaget-By-Florence-Philippe-Garcia-and-Steve-Hiett-3-300x200.jpg 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><a href=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/04\/Edita-reads-Piaget-By-Florence-Philippe-Garcia-and-Steve-Hiett-7.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7525\" src=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/04\/Edita-reads-Piaget-By-Florence-Philippe-Garcia-and-Steve-Hiett-7.jpg\" alt=\"Edita reads Piaget By Florence , Philippe Garcia and Steve Hiett 7\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/04\/Edita-reads-Piaget-By-Florence-Philippe-Garcia-and-Steve-Hiett-7.jpg 1000w, https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/04\/Edita-reads-Piaget-By-Florence-Philippe-Garcia-and-Steve-Hiett-7-300x200.jpg 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><a href=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/04\/Edita-reads-Piaget-By-Florence-Philippe-Garcia-and-Steve-Hiett-9.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7524\" src=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/04\/Edita-reads-Piaget-By-Florence-Philippe-Garcia-and-Steve-Hiett-9.jpg\" alt=\"Edita reads Piaget By Florence , Philippe Garcia and Steve Hiett 9\" width=\"1000\" height=\"675\" srcset=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/04\/Edita-reads-Piaget-By-Florence-Philippe-Garcia-and-Steve-Hiett-9.jpg 1000w, https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/04\/Edita-reads-Piaget-By-Florence-Philippe-Garcia-and-Steve-Hiett-9-300x203.jpg 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><a href=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/04\/Edita-reads-Piaget-By-Florence-Philippe-Garcia-and-Steve-Hiett-6.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7528\" src=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/04\/Edita-reads-Piaget-By-Florence-Philippe-Garcia-and-Steve-Hiett-6.jpg\" alt=\"Edita reads Piaget By Florence , Philippe Garcia and Steve Hiett 6\" width=\"1000\" height=\"646\" srcset=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/04\/Edita-reads-Piaget-By-Florence-Philippe-Garcia-and-Steve-Hiett-6.jpg 1000w, https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/04\/Edita-reads-Piaget-By-Florence-Philippe-Garcia-and-Steve-Hiett-6-300x194.jpg 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><a href=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/04\/Edita-reads-Piaget-By-Florence-Philippe-Garcia-and-Steve-Hiett-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7529\" src=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/04\/Edita-reads-Piaget-By-Florence-Philippe-Garcia-and-Steve-Hiett-1.jpg\" alt=\"Edita reads Piaget By Florence , Philippe Garcia and Steve Hiett 1\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/04\/Edita-reads-Piaget-By-Florence-Philippe-Garcia-and-Steve-Hiett-1.jpg 1000w, https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/04\/Edita-reads-Piaget-By-Florence-Philippe-Garcia-and-Steve-Hiett-1-300x200.jpg 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><a href=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/04\/Edita-reads-Piaget-By-Florence-Philippe-Garcia-and-Steve-Hiett-8.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7526\" src=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/04\/Edita-reads-Piaget-By-Florence-Philippe-Garcia-and-Steve-Hiett-8.jpg\" alt=\"Edita reads Piaget By Florence , Philippe Garcia and Steve Hiett 8\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/04\/Edita-reads-Piaget-By-Florence-Philippe-Garcia-and-Steve-Hiett-8.jpg 1000w, https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/04\/Edita-reads-Piaget-By-Florence-Philippe-Garcia-and-Steve-Hiett-8-300x200.jpg 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><a href=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/04\/Edita-reads-Piaget-By-Florence-Philippe-Garcia-and-Steve-Hiett-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7530\" src=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/04\/Edita-reads-Piaget-By-Florence-Philippe-Garcia-and-Steve-Hiett-2.jpg\" alt=\"Edita reads Piaget By Florence , Philippe Garcia and Steve Hiett 2\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/04\/Edita-reads-Piaget-By-Florence-Philippe-Garcia-and-Steve-Hiett-2.jpg 1000w, https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/04\/Edita-reads-Piaget-By-Florence-Philippe-Garcia-and-Steve-Hiett-2-300x200.jpg 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><a href=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/04\/Edita-reads-Piaget-By-Florence-Philippe-Garcia-and-Steve-Hiett-4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7532\" src=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/04\/Edita-reads-Piaget-By-Florence-Philippe-Garcia-and-Steve-Hiett-4.jpg\" alt=\"Edita reads Piaget By Florence , Philippe Garcia and Steve Hiett 4\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/04\/Edita-reads-Piaget-By-Florence-Philippe-Garcia-and-Steve-Hiett-4.jpg 1000w, https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/04\/Edita-reads-Piaget-By-Florence-Philippe-Garcia-and-Steve-Hiett-4-300x200.jpg 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>When I was a teen, I remember hating watches. I thought they were just plain ugly pieces that one was supposed to wear when he was older. I now know why I felt this way &#8211; I had no good examples to look at. Piaget was not a word in my vocabulary. Thank goodness for growing older and growing wiser. Thank goodness for this book.<\/p>\n<p>The truth is this tome (and it is certainly a tome as it is heavier than my monthly grocery shop) is not necessarily for jewellery lovers. If you consider yourself one, you will delight in looking at the pretty pictures and the vintage Piaget ads here and there. You will be limited to this though.<\/p>\n<p>To truly soak in the glory of this book, you must be willing to immerse yourself in the world of jewellery, from the meticulous process of making it, marketing the goods, through to understanding a brand with historical significance. All of these aspects are covered in <em>Piaget<\/em>, so to really enjoy this book in a maximalist sense, being a jewellery lover is simply not enough &#8211; you must have a healthy obsession with fine jewellery and watchmaking.<\/p>\n<p>Lest we forget that Piaget is the brand that invented jewellery that tells time. That is a radically different way of looking at traditional watchmaking, that is known to be rather rigid and almost exclusively masculine. This is the moment when you picture a man (\u00e0 la David Gandy) in a a sharp suit looking to his right, a golden Rolex around his wrist nonchalantly shining in the morning sun. Piaget thought, yes, let&#8217;s have that. But let&#8217;s also make watches sexy and exaggerated. So add a particularly feminine lady in front of our David Gandy lookalike wearing stacks of fine jewels and no watches. After all it&#8217;s her timeless jewellery that tells time. Genius.<\/p>\n<p>From 1874 to this day Piaget has stayed within the confines of its own motto: <em>Always do better than necessary<\/em>. Because of that as time goes by, Piaget&#8217;s jewellery keeps on ticking as the brand&#8217;s diamonds and emeralds continue shining on. Get this book to find out just how brightly.<\/p>\n<p>This book is written by Florence M\u00fcller. Photographs are by Philippe Garcia and Steve Hiett. Get a copy via <a href=\"http:\/\/www.abramsandchronicle.co.uk\/books\/fashion\/9781419716881-piaget\" target=\"_blank\" rel=\"noopener\">Abrams and Chronicle<\/a>. <em>Thank you for my copy!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When I was a teen, I remember hating watches. I thought they were just plain ugly pieces that one was supposed to wear when he was older. I now know why I felt this way &#8211; I had no good examples to look at. Piaget was not a word in my vocabulary. Thank goodness for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[955,5,8],"tags":[992,956,115,991,993],"class_list":["post-7522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-books","category-fashion","category-review","tag-book-about-piaget","tag-fashion-book","tag-fashion-book-review","tag-piaget","tag-piaget-jewellery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Edita reads | Piaget - PRET-A-REPORTER | Jewellery &amp; Style Blog by Edita Lozovska<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/edita-reads-piaget\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Edita reads | Piaget - PRET-A-REPORTER | Jewellery &amp; Style Blog by Edita Lozovska\" \/>\n<meta property=\"og:description\" content=\"When I was a teen, I remember hating watches. 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