{"id":8427,"date":"2015-10-15T06:57:34","date_gmt":"2015-10-15T05:57:34","guid":{"rendered":"http:\/\/www.pret-a-reporter.co.uk\/blog\/?p=8427"},"modified":"2016-06-30T10:31:40","modified_gmt":"2016-06-30T09:31:40","slug":"edita-reports-in-conversation-with-nadja-swarovski","status":"publish","type":"post","link":"https:\/\/www.pret-a-reporter.co.uk\/blog\/edita-reports-in-conversation-with-nadja-swarovski\/","title":{"rendered":"Edita reports | In Conversation With Nadja Swarovski"},"content":{"rendered":"<p><a href=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/10\/In-coversation-with-Nadja-Swarovski.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-8441\" src=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/10\/In-coversation-with-Nadja-Swarovski.jpg\" alt=\"In coversation with Nadja Swarovski\" width=\"1000\" height=\"1446\" srcset=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/10\/In-coversation-with-Nadja-Swarovski.jpg 1000w, https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/10\/In-coversation-with-Nadja-Swarovski-207x300.jpg 207w, https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/10\/In-coversation-with-Nadja-Swarovski-708x1024.jpg 708w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/10\/In-coversation-with-Nadja-Swarovski-2.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-8432\" src=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/10\/In-coversation-with-Nadja-Swarovski-2.jpg\" alt=\"In coversation with Nadja Swarovski 2\" width=\"1000\" height=\"691\" srcset=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/10\/In-coversation-with-Nadja-Swarovski-2.jpg 1000w, https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/10\/In-coversation-with-Nadja-Swarovski-2-300x207.jpg 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/10\/In-coversation-with-Nadja-Swarovski-11.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-8440\" src=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/10\/In-coversation-with-Nadja-Swarovski-11.jpg\" alt=\"In coversation with Nadja Swarovski 11\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/10\/In-coversation-with-Nadja-Swarovski-11.jpg 1000w, https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/10\/In-coversation-with-Nadja-Swarovski-11-300x200.jpg 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/10\/In-coversation-with-Nadja-Swarovski-6.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8436\" src=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/10\/In-coversation-with-Nadja-Swarovski-6.jpg\" alt=\"In coversation with Nadja Swarovski 6\" width=\"1000\" height=\"642\" srcset=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/10\/In-coversation-with-Nadja-Swarovski-6.jpg 1000w, https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/10\/In-coversation-with-Nadja-Swarovski-6-300x193.jpg 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/10\/In-coversation-with-Nadja-Swarovski-4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8434\" src=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/10\/In-coversation-with-Nadja-Swarovski-4.jpg\" alt=\"In coversation with Nadja Swarovski 4\" width=\"1000\" height=\"706\" srcset=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/10\/In-coversation-with-Nadja-Swarovski-4.jpg 1000w, https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/10\/In-coversation-with-Nadja-Swarovski-4-300x212.jpg 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/10\/In-coversation-with-Nadja-Swarovski-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8433\" src=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/10\/In-coversation-with-Nadja-Swarovski-3.jpg\" alt=\"In coversation with Nadja Swarovski 3\" width=\"1000\" height=\"689\" srcset=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/10\/In-coversation-with-Nadja-Swarovski-3.jpg 1000w, https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/10\/In-coversation-with-Nadja-Swarovski-3-300x207.jpg 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/10\/In-coversation-with-Nadja-Swarovski-5.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8435\" src=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/10\/In-coversation-with-Nadja-Swarovski-5.jpg\" alt=\"In coversation with Nadja Swarovski 5\" width=\"1000\" height=\"675\" srcset=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/10\/In-coversation-with-Nadja-Swarovski-5.jpg 1000w, https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/10\/In-coversation-with-Nadja-Swarovski-5-300x203.jpg 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/10\/In-coversation-with-Nadja-Swarovski-8.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8438\" src=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/10\/In-coversation-with-Nadja-Swarovski-8.jpg\" alt=\"In coversation with Nadja Swarovski 8\" width=\"1000\" height=\"666\" srcset=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/10\/In-coversation-with-Nadja-Swarovski-8.jpg 1000w, https:\/\/www.pret-a-reporter.co.uk\/blog\/wp-content\/uploads\/2015\/10\/In-coversation-with-Nadja-Swarovski-8-300x200.jpg 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>From wedding gowns encrusted in blinding crystals to skulls with added bling by Alexander McQueen, Swarovski is the brand who made the world wonder: Are diamonds really a girl&#8217;s best friend? While <em>a kiss may be grand, it won&#8217;t pay the rental on your humble flat<\/em>. Diamonds won&#8217;t either, come to think of it. But swapping them for crystals would definitely give you enough leftover budget to prevent you from getting evicted.<\/p>\n<p>Known to our grandparents as the poor man&#8217;s diamond or imitation jewellery, crystals have not had the easiest road to luxury. However, nowadays hearing the words<em> &#8220;carefully embellished with thousands of Swarovski crystals&#8221;<\/em> makes us think of lavishness, indulgence and not necessarily attainability.<\/p>\n<p>Achieving such a shift in consumer thinking and behaviour is no straight-forward task. It seems to me that Nadja Swarovski has accomplished the seemingly impossible. This is why it has been a privilege to sit in one room with her, fashion journalism legend Colin McDowell and V&amp;A Director Martin Roth.<\/p>\n<p>Soft spoken, approachable and wonderfully business-minded, Nadja chatted about her life in the family business and the brand&#8217;s mission to make the world sparkle. In my view, Swarovski doesn&#8217;t necessarily do that by selling jewellery and keepsakes. I think the biggest sparkler the brand brings to the world is the platform it provides for young talent to shine via Swarovski&#8217;s numerous sponsorships and collaborations. Without Swarovski&#8217;s initiatives, a great number of fashion brands and artist names wouldn&#8217;t survive in an already saturated market; some wouldn&#8217;t even see the light of day in the first place.<\/p>\n<p>Swarovski has also brought a plethora of high-end brands closer to the cash-strapped consumer by partnering with them on collections or limited edition pieces. Suddenly owning a piece by Viktor&amp;Rolf or Alexander McQueen isn&#8217;t that cuckoo of a thought for those with tightened belts and the aforementioned rent bill looming over their heads.<\/p>\n<p>Whatever our budgets are, most of us have a Swarovski-related memory, be it an impulse buy at the airport three minutes before the flight or a weightier, more thought-through purchase.<\/p>\n<p>Mine is my father getting me an insanely sparkly Swarovski chocker for my 18th birthday. I chose it over one made of 14k (also known as &#8220;<em>Russian<\/em>&#8220;) rose gold. Sometimes I look back and kick myself for opting for the costume piece as opposed to the gold necklace the price of which keeps on rising. I guess at that moment I wasn&#8217;t looking for an investment. I just needed my world to sparkle.<\/p>\n<p>Thank you once again to the V&amp;A for having me.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From wedding gowns encrusted in blinding crystals to skulls with added bling by Alexander McQueen, Swarovski is the brand who made the world wonder: Are diamonds really a girl&#8217;s best friend? While a kiss may be grand, it won&#8217;t pay the rental on your humble flat. Diamonds won&#8217;t either, come to think of it. But [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[695,6],"tags":[1113,897,171,1083,1112,376,1114,342],"class_list":["post-8427","post","type-post","status-publish","format-standard","hentry","category-event-2","category-jewellery","tag-costume-jewellery","tag-edita-meets","tag-inspiration","tag-jewellery","tag-nadja-swarovski","tag-swarovski","tag-swarovski-crystals","tag-va"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Edita reports | In Conversation With Nadja Swarovski - PRET-A-REPORTER | Jewellery &amp; Style Blog by Edita Lozovska<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pret-a-reporter.co.uk\/blog\/edita-reports-in-conversation-with-nadja-swarovski\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Edita reports | In Conversation With Nadja Swarovski - PRET-A-REPORTER | Jewellery &amp; Style Blog by Edita Lozovska\" \/>\n<meta property=\"og:description\" content=\"From wedding gowns encrusted in blinding crystals to skulls with added bling by Alexander McQueen, Swarovski is the brand who made the world wonder: Are diamonds really a girl&#8217;s best friend? 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