Edita reports | #LFW: On the runway at London Fashion International

Edita at London Fashion International LFW

As I look back on this season’s London Fashion International event… All I can think of is how did I get here? It seems like it was only yesterday I sat comfortably on the front row exchanging jokes with Pandemonia and Meet the Russian’s Marinika, only to find that this season I am standing right in front of them all. In a couture red dress, looking into the lights, cameras and general nothingness. I found myself as close as I could get to London Fashion Week, closer than the pit, closer than the frow.

Last season I talked the talk, this season I walked the walk.

London based couture designer, Omar Mansoor, asked me to take part in his Mata Hari inspired showcase this London Fashion Week. First thinking that he was clearly joking I said sure, of course, why not. Only he was not joking. I was in.

When I was a mere spectator, London Fashion International came across to me as an extremely well organised event, even though I had no idea what was happening backstage at the time. I was shocked to find out how calm, on time and on point the backstage was. The chaos was simply not there. Instead, the models, designers, makeup artists, hair dressers and organisers were having a blast – all thanks to the firm grip of creative director Geoff Cox.

Some of you might be wondering how it feels to be on the catwalk. Some of you might have walked it before. It’s almost like a flu jab – it’s over even before you think it’s over. Those three seconds you get to bask in the glory in front of the cameras are just that – three seconds. Then again, those three seconds are enough to get you hooked on fashion for the rest of your life.

Edita at London Fashion International LFW backstage 2Edita-at-London-Fashion-InternationalEdita at London Fashion International LFW backstage 1Edita-at-London-Fashion-International 1Edita at London Fashion International LFW backstageOmar Mansoor collectionOmar MansoorEdita at London Fashion International LFW 1Edita at London Fashion International LFW 2

Other Omar Mansoor looks London Fashion International LFW backstage

Omar Mansoor’s inspiration for the haute couture collection is the mysterious Mata Hari.

I’d like to thank Omar Mansoor for getting me on the runway, Geoff Cox for believing in me, the sweetest makeup artist in history Allana Brinkmann for putting my face on, the awesome hair crew, and most definitely the gorgeous models who made me feel just like one of them. I almost believed it for a second. Almost.

EDITA Walk

Images by Herkus Photography and Rebecca Cofie

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GIVEAWAY | Enter to win Dolce and Gabbana sunglasses

Edita in Beyond Retro jumpsuit, Pedro Miralles, Dolce and Gabbana in Wales 2Edita-in-Beyond-Retro-jumpsuit,-Pedro-Miralles,-Dolce-and-Gabbana-in-Wales-9

Keen on finding that awesome pair of designer sunglasses? How about getting one handed to you for free? I am back with the amazing people at sunglasses-shop to give away a pair of Dolce&Gabbana sunnies – and you have three colours to choose from!

Enter to win Dolce&Gabbana sunglasses

I decided to take matters into my own hands and ask you guys to vote for pret-a-reporter at the Zalando Blogger Awards as a part of this giveaway. It is such a great opportunity to grow my blog to the next level and provide you with even better content, more fun giveaways and more frequent updates. It’s like an incentive for me to incentivise you.
Plus, if you place your vote, Zalando will draw a lucky entry to win an additional £100 voucher to spend!

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What are you waiting for? Vote for pret-a-reporter.co.uk now.

Terms&Conditions:
1. You can only submit your entry once but it consists of three steps, one of which is optional – completing the three steps will give you seven entries, the maximum. The minimum requirement to be entered in the draw are two steps – voting for pret-a-reporter at the Zalando Blogger Awards and liking sunglasses-shop on Facebook.
2. One winner will be selected and informed shortly after the competition ends via email and Twitter.
3. The “Prize” is a pair of Dolce&Gabbana sunglasses courtesy of sunglasses-shop.co.uk. There are three colours to choose from. Sunglasses-shop is where the winner will make his/hers selection.
4. The “Prize” is non-transferable and there are no cash alternatives.
5. Competition is open worldwide, there is no age restriction, you don’t have to be a blogger to enter.
6. There is one vote at the Zalando Blogger Awards per email.

I’d like to thank sunglasses-shop for this brilliant opportunity.

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Edita wears | Hey sailor!

Edita in Beyond Retro jumpsuit, Pedro Miralles, Dolce and Gabbana in Wales 1Edita in Beyond Retro jumpsuit, Pedro Miralles, Dolce and Gabbana in Wales 2Edita in Beyond Retro jumpsuit, Pedro Miralles, Dolce and Gabbana in Wales 6Edita in Beyond Retro jumpsuit, Pedro Miralles, Dolce and Gabbana in Wales 3Edita in Beyond Retro jumpsuit, Pedro Miralles, Dolce and Gabbana in Wales 8Edita in Beyond Retro jumpsuit, Pedro Miralles, Dolce and Gabbana in Wales 4Edita-in-Beyond-Retro-jumpsuit,-Pedro-Miralles,-Dolce-and-Gabbana-in-Wales-9Edita in Beyond Retro jumpsuit, Pedro Miralles, Dolce and Gabbana in Wales 5Edita in Beyond Retro jumpsuit, Pedro Miralles, Dolce and Gabbana in Wales

Jumpsuit: Beyond Retro, Sandals: Pedro Miralles, Sunglasses: Dolce&Gabbana c/o Sunglasses Shop, Necklace: c/o Jewelry Coco, Hat: Partica, Ring: Saint Laurent
Images by Ahmed Fayed
Location: Goodwick, Wales

Breathe, breathe in the air.
Don’t be afraid to care.
Leave but don’t leave me.
Look around and choose your own ground.

Long you live and high you fly
And smiles you’ll give and tears you’ll cry
And all you touch and all you see
Is all your life will ever be.

Pink Floyd – Breathe

The transition from summer to fall for me is in the added crisp freshness in the air – it is the time when I feel most alive. The images above have been taken on a short break in Wales, where all my boyfriend and I wanted to do was breathe in that cool fresh air and switch life off. Believe me when I say that in my mind I am still in Wales, looking at the sea from our hotel balcony.

As today is the first day of London Fashion Week, aka #LFW, I would like to celebrate the whole of Fashion Month with you. By that I mean showering you, my readers, with some awesome giveaways. Two items from this outfit will be given away – can you guess which ones? Come back on Monday and find out!

Meanwhile, please vote for pret-a-reporter at the Zalando Blogger Awards! The chance of winning it will not only make me smile but also dance around the room. So please give me a reason to cha-cha-cha.

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