Event images by Adam Mastroianni
Photoshoot images by Edek Goralski
Coat: D.Efect (Lithuania), Dress: Lokomotiva (Croatia), Bag: Agnes Ignacz (Hungary)
Many don’t realise the force that is the Eastern block when it comes to fashion (among many other things, but that’s just me being patriotic).
You’ll find that fashion from countries such as Lithuania, Latvia, Estonia, Poland, Croatia, Ukraine, Georgia et al is meticulously made, often minimalist yet avant-garde. Imagine the design juice of Comme des Garcons met Yohji Yamamoto in an area where an insane regimen just collapsed and they were free to do whatever, whenever. That’s the only way I can describe the Eastern European aesthetic. It may be overshadowed by grand designs from other countries, but if you were to grab a magnifying glass and scrutinise the quality – others may have lose threads and beads dropping off their elaborate creations, but Eastern European designs will always have their threads tight, cuts sharp and designs timeless. Their pieces are built to last. It’s a political and psychological thing. After years of oppression that finally culminated in regaining freedom, certainty and longevity transformed into a solid requirement.
This is why platforms such as Fashion Bloc are important. What started as a Master’s thesis for Ieva Zu, the founder of Fashion Bloc, has quickly prospered into a startup that helps designers from the Eastern block get noticed on the Western market.
I may be biased but I admire fashion from my native land. I saw it rise from its infancy and grow into a force that you want to be cool enough to wear. Before, it was the labels who were really trying to be cool enough to be worn by you. Those times are gone.
I’d run miles for a Tadam! necklace, Ramunė Piekautaitė dress, Agnes Ignacz hand-made bag or a D.Efect coat. Perhaps one day, I too will be cool enough.
Thanks so much Fashion Bloc for having me over & Kaizo Hair for inviting me back. Sipping Bosco made me feel right at home. Literally, in my old room on Taikos street.