Edita wears | In flames

Edita in Beyond Retro dress and Kenneth Jay Lane earrings 2Edita in Beyond Retro dress and Kenneth Jay Lane earrings 3Edita in Beyond Retro dress and Kenneth Jay Lane earringsEdita in Beyond Retro dress and Kenneth Jay Lane earrings 1Edita in Beyond Retro dress and Kenneth Jay Lane earrings 4

Dress: Beyond Retro, Earrings: Kenneth Jay Lane
Images by Dee Ulusoy
Location: Gibraltar

I know how to hurt
I know how to heal
I know what to show
And what to conceal
I know when to talk
And I know when to touch
No-one ever died from wanting to much

Garbage – The World is Not Enough

Ralph Lauren has recently contacted me with a challenge, called #projectwarehouse. The brief was to reveal how music videos or music in general inspired my style. I thought that this was the furthest from a challenge I have ever been as every item of clothing I buy/own has me thinking of music or music videos. Basically, as far as I am concerned, my life does have a soundtrack, even if I am the only one who can hear it.

When I was a kid my dad and his friend would often call me Shirley. This was not an attempt to provoke a Leslie Nielsen response, they actually were referring to Shirley Manson of Garbage, who they assumed I looked like as a pre-teen. I used to have fun with eye liner, had a bob and was totally grungey. While I to this day love listening to Push It, Milk and I think I am Paranoid, this particular outfit is a tribute to Shirley’s immaculate red dress in The World Is Not Enough video. Android Shirley has definitely brought some competition to Jessica Rabbit in the red dress style stakes. If you are looking for a red dress which is a real head turner, I advise giving Beyond Retro a go – this is where I found this red number. The most amazing thing about it is that windy weather makes it all the more fun while the punchy colour gives a car-stopping effect. In fact, it makes me look literally in flames.

Speaking of red dresses, this summer my affair with red dresses got serious. Last time I paraded in red was in Barcelona wearing Zalando’s Kiomi maxi dress. Which red dress do you like more?

VOTE FOR PRET-A-REPORTER

When Zalando informed me they were holding their very first BloggerAwards, I was in awe – and said to myself: must.take.part.
If you are an avid reader of my blog and would like to give me a pat on the back, please vote for me. I put my heart and soul (not to mention relationships and friendships at risk just to get the right angle) into this blog, and it would be nice just to know that you find it worth it.

Zalando's Blogger Awards 2014

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Edita reports | Dr Martens AW 2014-5 Preview

Edita at Doc Marten event 10Edita at Doc Marten event 1Edita at Doc Marten event 2Edita at Doc Marten eventEdita at Doc Marten event 3Edita at Doc Marten event 7Edita at Doc Marten event 4Edita at Doc Marten event 5Edita at Doc Marten event 11Edita at Doc Marten event 6Edita at Doc Marten event 8Edita at Doc Marten event 9

This is an anthem for the girl that got away
This is an anthem for the world of yesterday
This is an anthem for the rebel of my youth
This is an anthem for risk of loving you


Armin van Buuren – Anthem

There are monumental times in our lives that make for sweet memories. Say, the day you got your first salary, the moment you spent it all, your first ever alcoholic drink, your first ever cigarette, designer bag, boyfriend, kiss… And a pair of Dr Martens.

Those who have ever owned a pair of Dr Martens will definitely remember getting their first boots and the details of the circumstance. Bought, begged for, borrowed or stolen. For instance, my first pair was just a lookalike. I never had access to the original brand in my childhood (aka the 90s in Eastern Europe), so I remember grandma bought me a pair at a local humanitarian shop. Not even charity shop, a humanitarian shop. They cost something around 5 litas Р£1.50 roughly. I wore them daily without taking off even in Lithuanian cold winters, I had the whole teen-spirit thing going on despite being only nine.

I remember constantly getting looked at and my fashion sense questioned – back then, in the flock of girly girls in mini skirts and little ballerinas stood I, in the shortest skirt of all and worn-so-much-they’re-dead Dr Martens wannabes. Paired with acid green nail varnish. I clearly liked to live dangerously. Back then, any exit from the norm was frowned upon. I used to enjoy frowns of others so much, so the more I got told off, the more I rebelled. Hair mascaras started being used daily in two shades magma and lava. As did a velvet evening dress. Anything went as long as it was paired with my grungey Mock-Martens.

Thank you so much Dr Martens for having me over to First Thursday at the Spitalfields store (15 Lamb Street, London, E1 6EA) and sending me on a trip down memory lane. I am the biggest fan of your current campaign, #standforsomething. I still stand for that make-your-eyes-bleed green nail varnish I wore with my Mock-Martens.

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Edita reports | Alexa Chung’s It paperback launch and chat

Edita at Alexa Chung It paperback launch 3Edita at Alexa Chung It paperback launch 2Edita at Alexa Chung It paperback launch 1Edita at Alexa Chung It paperback launchEdita at Alexa Chung It paperback launch 4Edita at Alexa Chung It paperback launch 5

“Do not leave until they kick you out. The later it gets, the better it gets.”
Alexa Chung – It*
To know a person doesn’t actually mean to know trivial or biographical facts about them, it is to observe how they make you feel when they enter the room. That’s what I have been keen to see during the It paperback book launch with Alexa Chung.

When Alexa and Alexandra Shulman of British Vogue entered the lecture theatre, suddenly the grande, historical interior transformed into a cosy living room. I got so comfortable, I almost found myself resting my feet on the head of the gentleman in front of me (it’s not that you have a comfy-looking head, sir, it’s just that I started feeling extremely relaxed. Forgive me?). I was moments away from asking my boyfriend to pass me the beer, only to snap out of it and realise that it was the V&A lecture hall I was at and it wasn’t a onesie I was wearing, but vintage Dior. My boyfriend wasn’t there either, I was sitting next to a lovely girl who probably ended up thinking I was some sort of weirdo. Oh well.

That’s how Alexa Chung made me feel.

Cool and collected, in a stunning dusty pink Emilia Wickstead (I wanted to match my book) and “knuhhag bropfffeeeee something” shoes, Alexa spoke about her life in the spotlight and what happens when the lights dim.

It – is it it or is it not?

I love a good coffee table book. It is one of those. The format is not traditional and is purposely inconsistent. Think of it as Alexa’s blog, only printed. Imagine every topic as a separate blog post covering topics that are dear to Alexa’s heart, from grandpa Kwan’s extremely cool style to tweeting about coffee spills and everything in between.

There is a number of ways you can read the book. You can read it cover to cover, you can flick through the pages, you can skim through the copy, hell, you can make a number up, open that page and read it – you will get your time’s worth. The beautiful part is that this format allows you to dip in and out whenever you like – there are no strings attached. It is you literary friend with benefits which is there for you when you need it.

Alexa’s writing style is synonymous to her personality. If she thinks it, she will say it, and then publish it too. Expect pearls like: “I am obsessed with moisturising. I am also obsessed with cigarettes – so I I like to think that the two balance each other out” or “I have started putting nail varnishes in the fridge to keep them nice but now there’s nowhere to put the butter”. About the latter, I do that too by the way, it works.

In a nutshell, It is a collection of personal memories and anecdotes that make the author and the reader connect. While reading is a passive activity generally speaking, It leaves an impression of a dialogue between the author and the reader, just like blogs do. You will be left feeling as if you just went for a nice cold pint with Ms Chung. Maybe asked her for a lighter too once you stepped into the pub garden.

Edita at Alexa Chung It paperback launch 6

Alexa on hair

Boys say they don’t mind how you get your hair done. But then they leave you for someone with really great standard girl hair and the next thing you know you’re alone with a masculine crop crying into your granola.
I like the fact It has a lot of hairspiration. I like the fact that there is a lot of emphasis on the fact that it is ok to be confused about what hair style suits you. I still have no idea what hair cut could be my signature one. I think I never will. And that’s ok. I am not alone.

While most of us shiver at the thought that our hair isn’t perfect for a really important occasion. Meanwhile Alexa confessed that she prays to go out of the salon with her signature messy sexy do. She told us that often her hair will have an overly good day and that in Chungland this simply won’t do, for Alexa is famous for her perfect imperfection. It was refreshing to find out that she’s like all of us: thanking the hair stylist politely, and then going home and redoing it. Sound familiar?

Alexa on social media

“Social networking in an ironic name for something that has little to do with connecting us with others and everything to do with self-promotion.”
Alexa’s is a very straightforward, down-to-earth approach to Twitter, Instagram among other social platforms. She revealed that a few hate-messages made her hide her Instagram account from the public’s eye. Thoughtless dialogue, hate for the sake of hate, compliments for the sake of compliments can make the social sphere the loneliest place online. I guess one can feel lonely both within real and virtual crowds.

Alexa on fashion

“Looking effortless takes a lot of effort.”
Alexa’s fashion icons are as cool as her fashion sense. First up, we’ve got Wednesday Addams, we also have the Spice Girls, followed closely by Winona Ryder during her Heathers day, and lest we forget Grandpa Kwan and – as Alexa reminisced – two particularly stylish school teachers. One of my favourite references is Eddie Sedgwick, as I too, have a particularly warm spot for her. I remember myself thinking one time… Why is it that all of my icons are either dead or fictional? While Alexa’s are not like mine, she does reference the living, you can definitely see her sentiments shine through her style. The collection of her memories, her love of clothes, her influencers as seen through her eyes is what makes Ms Chung a modern icon and muse to many.

I decided to open the Q&A session and ask Alexa what her pet peeve was. She laughed and said she didn’t know she had one until the day before – when she saw those sporty socks/shoes with toes things. She thought these were horrid. Are they a thing? she asked me back. I hope not, I replied without a microphone and yet I am sure the whole of V&A heard me.

According to Andy Warhol, fame lasts fifteen minutes. He is right. Alexa’s fifteen minutes are up as her fame morphed into legend.

Tag, she’s it.
Edita at Alexa Chung It paperback launch 7

*All of Alexa’s quotes cited in this piece are either from the book or from the event.

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