The old me didn’t like watches much. I didn’t see them as useful. I used to think watches in all my iThings were enough. Although I can practically feel geniuses such as Patek Philippe and the watchmasters at Piaget judging me, my past ignorance is true. But that’s in the past. Like any good watch, I am moving forward. I now wholeheartedly appreciate the power and significance a handcrafted watch encompasses – it’s an extension of one’s character and an expression of individuality.
At the Movado Group press preview 2015, this sort of expressionism was made very clear. Lacoste translated their infamous polo shirts into watches, Tommy Hilfiger extended his infamous preppiness onto our wrists once more, while Coach added more reason to obsess over their leather craftsmanship. Luxury lines including Movado and Ebel subtly incorporated diamonds in their designs, adding a demure, grown-up elegance to their Autumn/Winter lines.
And this was where the personalisation kicked in. It was such a delight to have my own initials embossed onto a leather strap. Personalising takes the price right off the watch no matter how cheap or expensive. It makes it priceless and ignites the soul. Your soul. After all, your initials or a date of your choosing on a watch make it instantly one of a kind.
Thank you Movado Group for having me.