Edita reads | Piaget

Edita reads Piaget By Florence , Philippe Garcia and Steve Hiett 10Edita reads Piaget By Florence , Philippe Garcia and Steve HiettEdita reads Piaget By Florence , Philippe Garcia and Steve Hiett 5Edita reads Piaget By Florence , Philippe Garcia and Steve Hiett 3Edita reads Piaget By Florence , Philippe Garcia and Steve Hiett 7Edita reads Piaget By Florence , Philippe Garcia and Steve Hiett 9Edita reads Piaget By Florence , Philippe Garcia and Steve Hiett 6Edita reads Piaget By Florence , Philippe Garcia and Steve Hiett 1Edita reads Piaget By Florence , Philippe Garcia and Steve Hiett 8Edita reads Piaget By Florence , Philippe Garcia and Steve Hiett 2Edita reads Piaget By Florence , Philippe Garcia and Steve Hiett 4

When I was a teen, I remember hating watches. I thought they were just plain ugly pieces that one was supposed to wear when he was older. I now know why I felt this way – I had no good examples to look at. Piaget was not a word in my vocabulary. Thank goodness for growing older and growing wiser. Thank goodness for this book.

The truth is this tome (and it is certainly a tome as it is heavier than my monthly grocery shop) is not necessarily for jewellery lovers. If you consider yourself one, you will delight in looking at the pretty pictures and the vintage Piaget ads here and there. You will be limited to this though.

To truly soak in the glory of this book, you must be willing to immerse yourself in the world of jewellery, from the meticulous process of making it, marketing the goods, through to understanding a brand with historical significance. All of these aspects are covered in Piaget, so to really enjoy this book in a maximalist sense, being a jewellery lover is simply not enough – you must have a healthy obsession with fine jewellery and watchmaking.

Lest we forget that Piaget is the brand that invented jewellery that tells time. That is a radically different way of looking at traditional watchmaking, that is known to be rather rigid and almost exclusively masculine. This is the moment when you picture a man (à la David Gandy) in a a sharp suit looking to his right, a golden Rolex around his wrist nonchalantly shining in the morning sun. Piaget thought, yes, let’s have that. But let’s also make watches sexy and exaggerated. So add a particularly feminine lady in front of our David Gandy lookalike wearing stacks of fine jewels and no watches. After all it’s her timeless jewellery that tells time. Genius.

From 1874 to this day Piaget has stayed within the confines of its own motto: Always do better than necessary. Because of that as time goes by, Piaget’s jewellery keeps on ticking as the brand’s diamonds and emeralds continue shining on. Get this book to find out just how brightly.

This book is written by Florence Müller. Photographs are by Philippe Garcia and Steve Hiett. Get a copy via Abrams and Chronicle. Thank you for my copy!

Edita wears | James Dean

Edita in Jeffrey Campbell Stud Litas, HM jeans, New Look T shirt, Thomas Sabo cuff 7Edita in Jeffrey Campbell Stud Litas, HM jeans, New Look T shirt, Thomas Sabo cuff 5Edita in Jeffrey Campbell Stud Litas, HM jeans, New Look T shirt, Thomas Sabo cuff 3Edita in Jeffrey Campbell Stud Litas, HM jeans, New Look T shirt, Thomas Sabo cuff 11Edita in Jeffrey Campbell Stud Litas, HM jeans, New Look T shirt, Thomas Sabo cuff 9Edita in Jeffrey Campbell Stud Litas, HM jeans, New Look T shirt, Thomas Sabo cuff 12Edita in Jeffrey Campbell Stud Litas, HM jeans, New Look T shirt, Thomas Sabo cuff 2Edita in Jeffrey Campbell Stud Litas, HM jeans, New Look T shirt, Thomas Sabo cuff 8Edita in Jeffrey Campbell Stud Litas, HM jeans, New Look T shirt, Thomas Sabo cuff 10Edita in Jeffrey Campbell Stud Litas, HM jeans, New Look T shirt, Thomas Sabo cuff 6Edita in Jeffrey Campbell Stud Litas, HM jeans, New Look T shirt, Thomas Sabo cuff 4Edita in Jeffrey Campbell Stud Litas, HM jeans, New Look T shirt, Thomas Sabo cuff 1

Leather Jacket: Vintage, Denim: H&M, Boots: Jeffrey Campbell, Earrings: c/o Aurum by Gudbjorg via JewelStreet, Sunglasses: Marc by Marc Jacobs, Top: New Look, Snake Cuff: c/o Thomas Sabo via Joshua James
Images by Rebecca Cofie

“You can wake up now, the universe has ended.”
Rebel Without a Cause (1955)

An oversized jacket like this makes me feel very rebellious, very carefree, very tough – a James Dean kind of tough. Meaning not really tough at all, just a kid who’e been in trouble elsewhere. A real yo-yo, you’d bet. And I love you too.

It felt only appropriate to juxtaposition some rather angelic looking stud earrings by Aurum by Gudbjorg that I found on JewelStreet.com, a virtual treasure chest where you can get crazy unique pieces that you will simply feel compelled to purchase.

The beauty of this particular jewellery brand is that it can add either sanctity or ravenesque darkness to a look, depending on the level of oxidisation of the silver. In my case it added an extra dimension to this otherwise purely rebellious look. A bit of Vivien Leigh to this James Dean.

Edita reports | UK Blog Awards 2015

Edita at the UK Blog Awards 2015 17Edita at the UK Blog Awards 2015 15Edita at the UK Blog Awards 2015Edita at the UK Blog Awards 2015 2Edita at the UK Blog Awards 2015 16Edita at the UK Blog Awards 2015 3Edita at the UK Blog Awards 2015 6Edita at the UK Blog Awards 2015 7Edita at the UK Blog Awards 2015 8Edita at the UK Blog Awards 2015 9Edita at the UK Blog Awards 2015 10Edita at the UK Blog Awards 2015 11Edita at the UK Blog Awards 2015 12Edita at the UK Blog Awards 2015 13Edita at the UK Blog Awards 2015 14

“One pill makes you larger
And one pill makes you small
And the ones that mother gives you
Don’t do anything at all
Go ask Alice
When she’s ten feet tall”

Jefferson Airplane – White Rabbit

The National UK Blog Awards 2015 was a surreal experience – as trippy as the Jefferson Airplane song cited above. I turned up only to chat with fellow bloggers and brands as well as generally soak up the atmosphere. Never, in a million years, have I expected I would be going home with an award. You can only imagine how speechless I was to get on the stage to accept the Young Person’s Recognition Award from judges Christopher Walkey, CEO of Marketme.co.uk and Mike Ruffles, Content and Social Media Manager at Virgin StartUp. Thank you, wholeheartedly.

The Montcalm Hotel was fully transformed into Wonderland, complete with its own Cheshire Cat. Lewis Carroll would be proud. Needless to say that in my Jeffrey Campbell Stud Litas, I did look like Alice, when she was ten feet tall. That was my contribution to the theme.

It was amazing to stand next to bloggers who I admire: Liza of Gem-a-porter, Faya of FitnessOnToast and Nic from Nic’s Nutrition – do check them out if you are looking for inspiration.

Being nominated in the first place and the ultimate award are huge accomplishments for me. I guess, at heart I am still lost in Wonderland because I can’t believe this actually happened. Thank you everyone who supports and reads this blog. I promise, the tea parties will only get trippier.

Edita wears | Red underneath

Edita in HM jeans, wudwuk sunglasses, Nike trainers, Chanel bag, RosaRed bag accessory, top from Brick Lane 7Edita in HM jeans, wudwuk sunglasses, Nike trainers, Chanel bag, RosaRed bag accessory, top from Brick Lane 5Edita in HM jeans, wudwuk sunglasses, Nike trainers, Chanel bag, RosaRed bag accessory, top from Brick Lane
Edita in HM jeans, wudwuk sunglasses, Nike trainers, Chanel bag, RosaRed bag accessory, top from Brick Lane 6Edita in HM jeans, wudwuk sunglasses, Nike trainers, Chanel bag, RosaRed bag accessory, top from Brick Lane 4Edita in HM jeans, wudwuk sunglasses, Nike trainers, Chanel bag, RosaRed bag accessory, top from Brick Lane 3Edita in HM jeans, wudwuk sunglasses, Nike trainers, Chanel bag, RosaRed bag accessory, top from Brick Lane 1Edita in HM jeans, wudwuk sunglasses, Nike trainers, Chanel bag, RosaRed bag accessory, top from Brick Lane 8Edita in HM jeans, wudwuk sunglasses, Nike trainers, Chanel bag, RosaRed bag accessory, top from Brick Lane 2

Top: Upcycled Vintage (From Brick Lane), Denim, Earrings: H&M, Trainers: Nike, Bag: Chanel, Bag Accessory: c/o RosaRed (Originally Necklace), Sunglasses: c/o Wudwuk
Images by Rebecca Cofie

“I discovered that if one looks a little closer at this beautiful world, there are always red ants underneath.”
David Lynch