PRET-A-REPORTER | Fashion & Style Blog by Edita Lozovska

Edita wears | London Fashion Week Autumn Winter 2015-2016 Look Two

Location: London, UK | Posted in Personal Style March 3, 2015 27 Comments

Sunglasses: c/o Felder Felder x Silhouette, Ring: Yunus and Eliza, Dress: Omar Mansoor, Sneakers: Nike, Bag: Chanel, Leather Jacket: c/o Vero Milano
Images by Rebecca Cofie

Designers want me to dress like Spring, in billowing things. I don’t feel like Spring. I feel like a warm red Autumn.
Marilyn Monroe

I was simply obsessed with the idea of wearing sneakers with a floaty silk dress. Because I am a true doer, I converted my fantasy into reality this LFW and rolled up in a demi couture gown by Omar Mansoor and my ombre red to burgundy Nikes.

I am yet to meet a fashion lover who isn’t partial to dresses which synchronise and dance with the wind. It doesn’t matter if you are shooting from the latest Nikon DSLR or from an old iPhone, they always look very magazine editorial-y. Of course, just an evening gown wouldn’t do, I needed an unexpected punch and the sneakers worked perfectly.

I wasn’t the only one who thought the outfit worked. I was lucky enough to get papped and end up being the street style cover girl on Yahoo Lifestyle. More in my press section.

Edita wears | London Fashion Week Autumn Winter 2015-2016 first look

Location: London, UK | Posted in Personal Style February 26, 2015 33 Comments

Edita LFW Look 1 in Diesel, Felder Felder x Silhouette, Gianfranco Ferre, Clarks, Vintage and HandM 3

Coat: Vintage, Shoes: c/o: Clarks, Sunglasses: c/o Felder Felder x Silhouette, Scarf: H&M, Denim: Diesel, Bag: Gianfranco Ferre

I always loved aesthetics. Not particularly fashion, but an idea of beauty.
Miuccia Prada

It’s rarely that being practical is pillar of consideration for when devising your fashion week outfits. Because if you don’t have green, yellow, lilac, rainbow feathers in your hair clashing with an alien mask and crazy cat lady blue eye shadow plus red lipstick (unfortunately I saw it all), you will not command that much attention from the paps. Of course, if you don’t have your picture taken by circus freak hungry photographers, how will you be able to prove you were there at LFW?

I have witnessed a woman sellotaping her face in the restrooms of Somerset House, only to go out and gather herds of photographers and laugh-burst-holding iPhone owners snapping her “look” away. This instance confused me. There was I, thinking I’ll roll up looking my best and go see the shows. I assumed everyone would do the same but surely sellotape-face is not a fashionable, nay safe, look?

Thank goodness there is still fantastic fashion to be seen at LFW both on the catwalk and off. It saddens me though that late Halloweeners hog the photographers on a mission of capturing the wildest freak because a lot of the truly unique and stunning personal style doesn’t get into the papers or street style galleries, thus not in front of the eyes of the masses. That’s how London gets its experimental-edgy notoriety when in reality it’s much more diverse than that. I hope, if you haven’t already, you’ll pop by Somerset House and see exactly what I mean.

Edita reports | LFW Felder Felder Autumn Winter 2015

Posted in Event, Fashion, Review February 24, 2015 32 Comments

In this case the images above scream much louder than the words I am about to type up. Felder Felder Autumn Winter 2015/2016 was a spectacular display of chill chic.

The styles are so relaxing that I am not even sure if the faux fur is for lounging in or venturing out, because it seems to be perfect for both activities. The red faux fur coat, in this extremely flammable red hue, has definitely been the show stopper in my eyes.

Beautiful silks and clever leather cuts, it’s all signature Felder Felder. This collection delivers style, comfort and that very personal touch of luxury with meticulously executed detailing.

I’d like to thank the team at Silhouette, who Felder Felder currently has a collaboration with, for asking me to join in!

Edita reports | The giving keys

Posted in Event February 17, 2015 41 Comments

Keys as pendants are nothing new. I had my first key pendant when I was 13 or so. At that point, it was seen as a radical accessory and I kept being asked what door did the key open. The amount of snobbish/snotty/cheesy answers I gave is to this day unbelievable. But what this really means is that key pendants are fantastic conversation starters. Or wrap ups. To annoying people you can always say the key is to the zipper on their lips and as far as you are concerned it’s locked.

So what makes The Giving Keys special?

Two pillars: help and sentiment. There I was, at the UK launch event, bawling my eyes out, watching a video of how the Giving Keys helped a number of people in need by giving them jobs Some needed a second chance, and others just of the first one.

They were employed to stamp out inspirational words on the keys, including breathe, dream, courage and fearless.

The idea is for the consumer to pick out a word to live by and until they meet someone in need of inspiration to pass it on to. Everyone is then encouraged to share their stories on The Giving Keys website.

The lovely people from TGK chose one for me. It carries the message of courage. The design is extremely blingy, chunky and in your face – basically every rapper’s dream – while my dreams are probably invaded by other designs. But that’s exactly why I am so happy with it, after all I don’t intend to house it forever. Not only it’s a welcomed style challenge for me, it’s also filled with positive vibes that I can’t wait to pass on to whoever crosses my path and happens to be in need of a little courage boost.

But while it is in my possession, I can’t wait to start opening doors with my new found courage.

Thanks The Giving Keys for having me over!