If I was to rewind three years or so, and you were to tell me that I would one day shoot with Rankin, I’d probably think you’d gone cuckoo. But thanks to the lovely people at Essie, it actually happened, and the joke’s on me.
To unveil the brand’s latest nail polish collection, Gel Couture, Essie has invited a few bloggers, vloggers and social media competition winners to sport their new shades in front of Rankin’s lens. As I am typing, I am wearing one of Essie’s new varnishes, and the colour certainly has not budged since it was put on a few days ago. The new bottle design reminds me of a twirling skirt or dress, much like that worn by a catwalk model who is about to take the turn after being photographed by the snappers in the pit. Clever.
Unlike actual couture gowns, Essie’s couture offering is attainable, and will be available in all of our favourite UK make-up shops, from Boots (as well as Boots online) to Superdrug. Of course, the classic Essie polishes are not going anywhere, so your favourite shades – hello Ballet Slippers and Liquorice – are here to stay.
Coming back to the photoshoot itself, working with Rankin was a phenomenal experience. Some people just bring out the best in others. Rankin has that very quality, and this is exactly what he photographs: You at your most euphoric moment.
Thank you so much team Essie and team Rankin for having me over.