LFW | PRET-A-REPORTER | Fashion & Style Blog by Edita Lozovska

Edita reports | LFW Spring Summer 2017 Fashion International

Location: London, UK | Posted in Event September 27, 2016 23 Comments

This year’s Fashion International showcase left a positive impression on me. I finally saw something that LFW is all about: experimental fashion. Juan Palomino’s looks caught my attention. The young Peruvian designer showcased his dark and avant garde collection which was met with shock, sometimes laughter but foremost admiration. It felt refreshing, it felt London. It was what I came to see.

The other collection that stood out for me was by Michaela Frankova. I am convinced with every fibre in my being that one day I will wear a piece by this fabulous designer – especially this jumpsuit. Lovely, feminine and oh-so glamorous.

I also want to give a special mention to a navy, lace and ruffled dress by Omar Mansoor – it has fantastic styling potential. Picture that dress with a classic leather jacket, lace red heels and a red Chanel Le Boy bag. It’s what fashion dreams are made of.

Lenie Boya did it again – brave, dramatic and unmistakably her own aesthetic. Bernhard Dyne came back with more extreme and elegant minimalism. Rai, Sasmitha Dellawa, Fernanda Melo also produced some showstoppers.

To summarise, if last year I was relatively unmoved, this year’s Fashion International left me smiling.

Edita wears | My LFW Street Style Look

Location: London, UK | Posted in Personal Style September 21, 2016 38 Comments

After wearing an ocean of vibrant colours, it was time to go for a calm, pastel shade. I wanted to don something cute, heart-warming and still spring-like to LFW. After all, we were celebrating Spring/Summer 2017 and waving goodbye to the sunnier days that just passed.

The atmosphere at The Brewer Street Car Park was different. There wasn’t a whole lot of parroting. In fact, we were met with a tsunami of fantastic street style of a much better calibre than some previous years.

Some would describe this year’s proceedings as a little bit macabre. From one side you had funky house music playing with a bunch of really good-looking people randomly dancing – but take just two steps forward and you’ll be met with 10 people standing in a row with iPads showing videos of animals being tortured and killed. With loud speakers on high volume, no less. There are many fashion lovers out there who enjoy fashion but are against animal torture. This scarring experience was not fair to them. If this was your first ever LFW, you’d probably want it to be your last, and not any Londoner would blame you.

However, there were many light and lovely moments too – one of my favourites was definitely the Meitu LFW Social House. As LFW veterans we were fed, taken care of and pampered. It definitely was my happy place.

Until February 2017!

Edita reports | LFW Fashion International Day Two

Posted in Event October 6, 2015 50 Comments

Some of you may remember my report on how a London Fashion Week collection is made. But now, the show has begun.

Day 2 at London Fashion International was everything and more. I saw some of my dear designer friends take centre stage and bask is their well deserved glory. I feel blessed to know talents including Omar Mansoor, Lenie Boya and Yuvna Kim personally. Their creativity inspires me and their signature style keeps me simply enchanted with both their work as well as their unique individualities.

The entire presentation was one big show stopper. I was in awe of Daniel Syiem’s modern ethnic looks, Aga Couture’s unique aesthetic and Forever Devine’s forward thinking cocktail cuts.

Lenie Boya’s collection raised the roof. The medieval and theatrical references left everyone speechless. It was a delight to see a familiar face in her collection – Paralympic Medalist, Stefanie Reid. Stef walked for my catwalk show with Models of Diversity a few fashion weeks ago. Her appearance made my smile, as did Lenie’s bold fashion statements. I felt genuinely sad when this presentation came to an end; the whole audience was yearning for more.

Meanwhile, Yuvna Kim’s couture remains unparalleled. The extremely feminine shapes and signature intricate detail got all the Instagrammers snapping, #nofilterneeded. I fell in love with the candy pink knee-length dress as well as the pastel blue gown with cascading waves at the back, a creation worthy an ice queen, or any queen for that matter.

The designer whose collection was very dear to me was Omar Mansoor’s. Inspired by the works of Fabergé, the fall of Tsarist Russia and the rise of the Communist Party, the collection hopped from military aesthetics to royal cuts accentuated by gold and red embroidery. My personal favourite from the offering was the front lace jumpsuit – I am simply itching to wear it with one of Omar’s fantastic military hats. And tons of gold rings. That’s the Eastern European in me.

Thank you Fashion International for having me. I can’t wait to see what the next season brings.

Edita reports | LFW Fashion International Day One

Posted in Event September 29, 2015 28 Comments

There are quite a few collections that have deeper meanings, references and subliminal messages at London Fashion Week. Every now and again I simply yearn for a collection that signifies nothing but a joyous celebration of life and style from around the globe. Thankfully, this is exactly what Fashion International stands for, so myself and my fellow show-goers could just sit back, relax, sip on some Vita Coco and enjoy the show.

It was amazing to see designers from my native Baltics such as Bernhard Dyne and Cube Estonia as well as talents from India, South Africa and Nigeria display their creations.

There were a few show stoppers for me: The exquisite hand embroidered gown, the stunning sheer, floral coat both by Megha Grover were out-of-this-world. Back on planet Earth, the white and lime silk dress by Bernhard Dyne illustrated a beautiful, nonchalant yet sophisticated way to look head-turning on a hot, sunny day.

Interestingly, the label’s name, Bernhard Dyne, is not synonymous with the designer’s name. Liilia Aunapuu, the mastermind behind the brand told me that “the name Bernhard was picked to honour my grandfather, and Dyne is a Greek symbol that represents power, modernity and unity”. It’s worth remembering the brand’s name if you love silk dresses, especially the kind that feel like a warm summer night’s embrace.

Another design that I simply adored was the backless black, green and gold printed gown by Luxury by Feyi. Whoever ends up owning this piece of unforgettable couture simply needs to schedule in a dramatic evening event into their calendar to do it justice.

The designers that showcased their creations also included Felix Bendish, Sun Goddess South Africa, Samaira Ghani and Karen Gold. All of them showcased pieces that were impossible to forget: Karen Gold’s versatile electric blue jacket, Samaira’s modern-traditional pieces, Felix’s quirky and very Lacroix-like dresses and Sun Goddess’ ethnic couture. Be sure to add these designer names to your to-watch list. We’ll be seeing much more of them around. Very soon.

Edita wears | LFW Spring Summer 2016 Street Style Outfit

Location: London, UK | Posted in Personal Style September 24, 2015 47 Comments

Jacket: Emporio Armani, Sneakers: c/o Daniel Footwear, Backpack: Moschino, Dress: BCBG by Max Azria
Images by Ming ChanEvery London Fashion Week I go to see the shows. Even if I promise myself to take it easy, I don’t really – there’s so much to be seen, so many photographs to be taken, so much fashion to be interpreted.

So I will keep this brief: There’s no Somerset House in these images. Instead, the event took place at the Brewer Street Car Park, in Soho. Fellow bloggers and showgoers had the opportunity to relax at a specially erected square where the shows were broadcasted live on the big screen. It was fun to hover around until my shows kicked off.

The last thing I’ll mention will be but an echo of every LFW goer: Thank goodness that sneakers are en vogue. Running between the shows like I often do is just safer this way. These trainers from Daniel Footwear definitely hit the spot.

But then again, I love a good risky heel just as much as a cobbled street likes a good ankle snap. It’s a vicious yet delicious circle.