Edita reports | Sibling at London Fashion Weekend

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Before attending the Sibling catwalk show at London Fashion Weekend, I was lucky enough to pop down and hear the label’s designers’ talk session. I loved how candid and down-to-earth Sid Bryan and Cozette McCreery were. I thought I’d share my learnings with you.

5 Things to Learn From Sibling:

  1. Sibling made sure their models smiled on the catwalk, which to many seasoned show-goers is unheard of. This completely changed the vibe of the show. I couldn’t help but smile back at them. If the runway can be full of smiles and positivity, picture doing that on your morning commute?
  2. Every successful design house on the planet is asked: What is your advice for up-and-coming designers? Cozette answered speedily: Get an accountant. To me, this spoke volumes about Sibling as a brand. It was the best wake-up call to any fashion-lover. It’s okay to be dreamers, but we also must be business-minded. If you aren’t, befriend someone who is.
  3. If you look closely, you will find that underneath a Sibling catwalk show, there are some really cool jumpers, Sid said. This was music to my ears. Whenever I attend and review a show, I keep hearing whispers behind me saying: Ugh but who would wear that. Many times I wanted to turn around and say, I would. As a show-goer I mentally deconstruct catwalk shows into items of clothing and mix and match them with other separates. Attending shows to voice a lack of appreciation says tons about the person, not the designer. There’s a reason this is a creative industry.
  4. Be nice, not bitchy. Another gem from the Sibling Squad. Thankfully, the era of I-am-more-important-than-you within the fashion sector is drawing its curtains. Good riddance. However I do take this advice seriously whatever the situation. You get more stuff done when you are pleasant and just plain nice.
  5. Knitwear isn’t going anywhere. Invest in the cosiest, loudest, most fun jumper out there. It is a guaranteed timeless piece. And now that everyone has smiled at me so wholeheartedly from the catwalk, I’ll make mine Sibling.

Edita wears | My LFW Street Style Look

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After wearing an ocean of vibrant colours, it was time to go for a calm, pastel shade. I wanted to don something cute, heart-warming and still spring-like to LFW. After all, we were celebrating Spring/Summer 2017 and waving goodbye to the sunnier days that just passed.

The atmosphere at The Brewer Street Car Park was different. There wasn’t a whole lot of parroting. In fact, we were met with a tsunami of fantastic street style of a much better calibre than some previous years.

Some would describe this year’s proceedings as a little bit macabre. From one side you had funky house music playing with a bunch of really good-looking people randomly dancing – but take just two steps forward and you’ll be met with 10 people standing in a row with iPads showing videos of animals being tortured and killed. With loud speakers on high volume, no less. There are many fashion lovers out there who enjoy fashion but are against animal torture. This scarring experience was not fair to them. If this was your first ever LFW, you’d probably want it to be your last, and not any Londoner would blame you.

However, there were many light and lovely moments too – one of my favourites was definitely the Meitu LFW Social House. As LFW veterans we were fed, taken care of and pampered. It definitely was my happy place.

Until February 2017!

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Edita reports | LFW Fashion International 2016

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Fashion International has been a special show for me for many seasons. I got to know some of the designers and a few became wonderful friends who are close to my heart.

Let’s start at the beginning. Newcomer Sasmitha Dellawa displayed a wonderful offering for her first ever LFW presentation at age only 19. Feminine, minimal and delicate, almost with an air of Disney, the collection was just heartwarming.

Where there are warm tones, there will inevitably be colder ones. Metallics such as pewter and silver dominated Omar Mansoor’s collection, and it was a beaut: sophisticated cuts, great fabrics and truly fabulous shoes from Lucy Choi London. I can’t wait to get my hands on one of his creations and style it for the blog. I feel my pink hair is destined to make a comeback matched with a metallic evening gown.

I’d like to give a final mention to Cube Estonia, I love the brand’s futuristic-Grace-Kelly aesthetic. It’s fun, it’s clever and it’s very wearable. Plus the influence of cubism is pretty evident, I kept thinking of Picasso’s Girl with a Mandolin piece during the showcase. It just genuinely made me happy.

Thanks so much Fashion International for having me for the fourth season in a row.

Edita reports | LFW Keji Autumn-Winter 2016

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I am not sure what I felt while snapping away Keji’s Autumn-Winter 2016 presentation. To a non-fashion person we all were photographing a couple of girls in a box. To fashion folk, we were zooming in on the clothes. I found this to be a controversial way to present the brand’s latest offering, but having read through the reviews before penning these words, it became clear that my observation left me in the minority. That big brother feeling didn’t seem to concern anyone else other than me. Not in the press, at least.

When it comes to the clothes, if you opt for Keji’s Autumn Winter 2016 offering, you will be one glamorous snowboarder, on or off the slopes. I am a huge fan of the blush silk number – a very cleverly constructed piece. When designing the collection, Keji certainly thought outside of the box, did they put the final collection into one to balance it all out?

Edita reports | LFW House of MEA 2016

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What a delight it is to see two very different designers showcase their visions at the House of MEA (Middle East and Asia) fashion show as part of Fashion Scout’s schedule.

I love a designer who takes a risk, and Felix Bendish is certainly one of them. I adore that his accessories are brash, loud and at times almost vulgar, but they are fantastic because of that. A showcase that makes me go hell yeah is a winner in my books. Felix’s why-so-serious vision refreshed my LFW experience tremendously. Fashuuuun can get tiring and same-y, so a fun and humorous distraction was very much welcome.

I have similar feelings about Rocky Star’s showcase. I adored the tribal beats of the soundtrack to this presentation and how it served as an echo to the collection itself. Bedouin influences, woven fabrics and epic accessories. I’d wear it all. Perfectly tough and whimsically boho, Rocky Star completely nailed it.