Edita reports | Boohoo Christmas Party 2016

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A few of us gathered to attend the Boohoo Christmas party 2016. It was all about glitter, glamour and girl power. We danced, we partied and we wore Boohoo.

There was so much catching up to do among us bloggers. We talked about what we adored about blogging, and what changes we noticed in the industry.

We all have been blogging for quite a while – and here are some changes we’ve witnessed:

  • Some massive brands are not as massive anymore. I won’t say which ones we’ve mentioned, but the conversation included me saying: “Oh yeah, I remember now – is that still even going?”
  • Some massive bloggers are not as massive anymore. I remember a number of girls cooing at the sight of a big blogger back in the day, but a lot of them seem to have moved on and have either become smaller or stopped blogging altogether.
  • It has become more important to seem to be partying on Instagram, than actually partying. I am sometimes guilty of this: I go to an event, I photograph it and I am off to the next.
  • Blogger coverage is slowly becoming more popular than press coverage. I don’t hear questions such as “oh what press did you get”, it’s more about “blogger X is on the guest list and she is massive for our brand”. Certain magazines are not happy about it – you know who I mean.
  • While some bloggers are the warmest, most wonderful people ever, some may come across as cold. I keep seeing this point mentioned everywhere. Think about it this way, whatever party you go to, from a random house party to the biggest VIP gala on the planet, you will get a mixture of temperaments. Unfortunately we can’t all be Jennifer Lawrence. I don’t think it’s fair to say that this community is cold and pompous only because they amassed a large following. Some are, some aren’t.

Edita reports | Hermès Crazy Carrè

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Despite being a brand that is classic and serious (or at least costing some serious money), Hermès throws the most relaxed, irreverent and nonchalant parties. Crazy Carrè was no different.

Met with a plethora of rooms, all with completely different concepts, I could still plainly see the Hermès brand everywhere.

From rooms where you could throw paint around wearing a lab coat (yes please!) to chambers with imaginary tigers and dancing spaces – not to mention the epic dance shows – you could simply close your eyes and still know that these are all Hermès scarves brought to life.

The delicious food, the flowing cocktails, the option to get your makeup done and hair braided all added to the fact that your mind was being pumped with colours, prints and ornaments and you simply couldn’t get enough!

To sum up, Crazy Carrè was a trip and it got us all addicted.

Thank you so much for having me, team Hermès.

Edita reports | Disaronno Wears Etro

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The Disaronno bottle certainly likes wearing designer labels. Last year it wore Cavalli, this year it is wearing Etro.

I have a soft spot for Etro, it is my spirit animal without actually being a physical creature. It encompasses everything I believe in when it comes to fashion: A mashup of vintage, boho, free-spirited and trend-led designs.

I could wrap myself in Etro’s fabrics and be forever happy while sipping Disaronno cocktails. Oh they were good.

Edita reports | House Festival With Three UK And Samsung

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Dress: c/o Zaful, Sandals: New Look, Sunglasses: Prada

House Festival

I am a twenty something female living in the UK. I have never been to a music festival before. I certainly dressed as if I was on my way but I have never actually attended one until last week. Three UK and Samsung were kind enough to invite me to tag along to House Festival and see the likes of Kylie Minogue, Tinie Tempah, Jess Glynne, John Newman et al. There was a catch: Leave your SLR at home Edita, you’ll be snapping away using the Samsung Galaxy S7 Edge smartphone, they told me. Mortified, I said no. I am bringing my SLR. Okay, they said. But about that in a little bit.

House Festival was fantastic. It was everything I expected and more: The music, the rides, the food and the festival makeovers were such feel-good activities that even now I smile to myself as I type this. You know how it is with festivals, insert surfer-dude voice: You had to be there, man!

Samsung Galaxy S7 Edge

I was pretty adamant about the option of having the SLR with me. On the day itself I decided to play by the rules of my host, and I ventured out with the smartphone only, thinking – what’s the worst that could happen? The photos turn out to be bad and I don’t report on the event and just tweet about my disappointment? I could live with that. Thankfully, with the S7 Edge, there actually was no risk. The camera on this phone is something else, people. It is divine. It has in-built Photoshop-like functionalities so that the colours of your photos are automatically more vivid, more vibrant and just full of life. It also comes with camera modes, for instance beauty mode – airbrushed skin at your service – or foodie mode – why not take pics of your meals that leave you salivating time and time again? To quote a meme: Not sure… If Samsung or Pavlov’s experiment… But it works.

The phone itself is any Android lover’s best friend. It’s big, it’s cheerful and it’s a little bit geeky. You can spend absolute days customising your settings and apps. It’s really easy to get hooked on all of its functionalities. The operating system is a bit less straight-forward than the iOS but that’s exactly what Android fans love about it. You can make it totally you as opposed to the sentiment that Apple allows you to only be the Apple version of you. Tech lovers out there, are you with me?

I am not a tech guru, nor am I a tech brand snob. I loved using the Samsung Galaxy S7 Edge and I recommend it to anyone who is looking for an awesome smartphone with a fantastic camera. However, if you are into all things Apple, this device might seem too rough around the edges for you at first. Be prepared to play around and get used to the Android operating system and you’ll be snapping selfies in beauty mode in no time.

Zaful

Zaful approached me some time ago for a collaboration. I loved the boho vibes of the brand’s premium line and I got hooked on some of the dresses, this being one of them. Easy breezy, casually glam and comfortable to wear, in my heart this number will forever be known as the House Festival dress.

Edita reports | Thomas Sabo Autumn-Winter 2016

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Thomas Sabo is a brand that allows you to be sentimental. Its classic charm bracelets literally ruled the world a few years back to the point that I probably was the only person on the planet who didn’t have a Thomas Sabo charmed piece. I have never seen a jewellery brand completely dominate the market in such a short period of time, cementing the personalised jewellery trend, and leading the way for other labels to follow.

Last week I had an exclusive first look at the brand’s Autumn-Winter 2016 offering. Bohemian vibes, mysticism and hieroglyphics of ancient Egypt have driven the jewellery giant in a different direction from sentimentalism to symbolism.

Deeper, darker, more decadent pieces have always lured me, so this collection is something I definitely look forward to wearing. After all, jewellery is good for the soul. And well-carved, meaningful and alluring jewellery is even better.