Reading Time: 3 min

Edita reads | Piaget

Edita reads Piaget By Florence , Philippe Garcia and Steve Hiett 10Edita reads Piaget By Florence , Philippe Garcia and Steve HiettEdita reads Piaget By Florence , Philippe Garcia and Steve Hiett 5Edita reads Piaget By Florence , Philippe Garcia and Steve Hiett 3Edita reads Piaget By Florence , Philippe Garcia and Steve Hiett 7Edita reads Piaget By Florence , Philippe Garcia and Steve Hiett 9Edita reads Piaget By Florence , Philippe Garcia and Steve Hiett 6Edita reads Piaget By Florence , Philippe Garcia and Steve Hiett 1Edita reads Piaget By Florence , Philippe Garcia and Steve Hiett 8Edita reads Piaget By Florence , Philippe Garcia and Steve Hiett 2Edita reads Piaget By Florence , Philippe Garcia and Steve Hiett 4

When I was a teen, I remember hating watches. I thought they were just plain ugly pieces that one was supposed to wear when he was older. I now know why I felt this way – I had no good examples to look at. Piaget was not a word in my vocabulary. Thank goodness for growing older and growing wiser. Thank goodness for this book.

The truth is this tome (and it is certainly a tome as it is heavier than my monthly grocery shop) is not necessarily for jewellery lovers. If you consider yourself one, you will delight in looking at the pretty pictures and the vintage Piaget ads here and there. You will be limited to this though.

To truly soak in the glory of this book, you must be willing to immerse yourself in the world of jewellery, from the meticulous process of making it, marketing the goods, through to understanding a brand with historical significance. All of these aspects are covered in Piaget, so to really enjoy this book in a maximalist sense, being a jewellery lover is simply not enough – you must have a healthy obsession with fine jewellery and watchmaking.

Lest we forget that Piaget is the brand that invented jewellery that tells time. That is a radically different way of looking at traditional watchmaking, that is known to be rather rigid and almost exclusively masculine. This is the moment when you picture a man (à la David Gandy) in a a sharp suit looking to his right, a golden Rolex around his wrist nonchalantly shining in the morning sun. Piaget thought, yes, let’s have that. But let’s also make watches sexy and exaggerated. So add a particularly feminine lady in front of our David Gandy lookalike wearing stacks of fine jewels and no watches. After all it’s her timeless jewellery that tells time. Genius.

From 1874 to this day Piaget has stayed within the confines of its own motto: Always do better than necessary. Because of that as time goes by, Piaget’s jewellery keeps on ticking as the brand’s diamonds and emeralds continue shining on. Get this book to find out just how brightly.

This book is written by Florence Müller. Photographs are by Philippe Garcia and Steve Hiett. Get a copy via Abrams and Chronicle. Thank you for my copy!

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26 thoughts on “Edita reads | Piaget”

  1. This book looks really interesting to me as I love discovering new pieces and the evolution of making jewellry! Piaget is a great brand!

  2. The pictures look very promising, but actually it would also be very interesting to get to know more about the whole making of a watch. It ffascinates me how one can make such a tiny thing that keeps time running…

  3. I am so glad you shared this beautiful book! I LOVE jewelry, and I adore Piaget.. I rarely wear mine, since i rely mostly on my cell for time. But it is gorgeous jewelry. That emerald piece took my breathe away. Swoon…
    xx, elle
    http://mydailycostume.com

  4. marilovesgr33n

    these are really cool uoustanding pieces of jewelry. A dream, close to a sculpture.
    xxx
    mari

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