When I was a teen, I remember hating watches. I thought they were just plain ugly pieces that one was supposed to wear when he was older. I now know why I felt this way – I had no good examples to look at. Piaget was not a word in my vocabulary. Thank goodness for growing older and growing wiser. Thank goodness for this book.
The truth is this tome (and it is certainly a tome as it is heavier than my monthly grocery shop) is not necessarily for jewellery lovers. If you consider yourself one, you will delight in looking at the pretty pictures and the vintage Piaget ads here and there. You will be limited to this though.
To truly soak in the glory of this book, you must be willing to immerse yourself in the world of jewellery, from the meticulous process of making it, marketing the goods, through to understanding a brand with historical significance. All of these aspects are covered in Piaget, so to really enjoy this book in a maximalist sense, being a jewellery lover is simply not enough – you must have a healthy obsession with fine jewellery and watchmaking.
Lest we forget that Piaget is the brand that invented jewellery that tells time. That is a radically different way of looking at traditional watchmaking, that is known to be rather rigid and almost exclusively masculine. This is the moment when you picture a man (à la David Gandy) in a a sharp suit looking to his right, a golden Rolex around his wrist nonchalantly shining in the morning sun. Piaget thought, yes, let’s have that. But let’s also make watches sexy and exaggerated. So add a particularly feminine lady in front of our David Gandy lookalike wearing stacks of fine jewels and no watches. After all it’s her timeless jewellery that tells time. Genius.
From 1874 to this day Piaget has stayed within the confines of its own motto: Always do better than necessary. Because of that as time goes by, Piaget’s jewellery keeps on ticking as the brand’s diamonds and emeralds continue shining on. Get this book to find out just how brightly.
This book is written by Florence Müller. Photographs are by Philippe Garcia and Steve Hiett. Get a copy via Abrams and Chronicle. Thank you for my copy!
26 Responses
lovely photos! this book looks great! xo
Andrea
http://www.phdfashionista.com
Wow these look stunning!
CANDICE | BEAUTY CANDY LOVES
This looks just beautiful…gorgeous creations 🙂 xx
I LOVE jewelry so this book is right up my alley:)
xo
Elmira
WELL PUT TOGETHER
WOW super awesome & luxurious!
lena
http://skinnycature.com/marc-cain-grazia-germany-styling-event/
So many pretty gems in that catalog!
melanie @ meandmr.com
WOW!!
THIS IS ART
http://www.agoprime.it
This book looks really interesting to me as I love discovering new pieces and the evolution of making jewellry! Piaget is a great brand!
ciao… bel post … bello il libro ^_^
http://www.ollyup.com
Wonderful jewelry !
Have a lovely weekend 🙂
Beautiful edition – thank you for the preview, Edita! x
The pictures look very promising, but actually it would also be very interesting to get to know more about the whole making of a watch. It ffascinates me how one can make such a tiny thing that keeps time running…
Amazing works of art! I’d love to have that book on my coffee table 😉
Bella Pummarola
Nice ♥♥♥
http://www.aishettina.blogspot.it
Piaget jewels are absolutely fantastic Edita.
Kisses
NEW OUTFIT
http://www.angelswearheels.com
I’m totally charmed, thank you for this interesting post! Baci,
Coco et La vie en rose fashion blog – Valeria Arizzi
OMG I love Piaget my beautiful Edita.
Stunning jewelry.
Kisses
Maggie Dallospedale Fashion diary – Fashion blog
I am so glad you shared this beautiful book! I LOVE jewelry, and I adore Piaget.. I rarely wear mine, since i rely mostly on my cell for time. But it is gorgeous jewelry. That emerald piece took my breathe away. Swoon…
xx, elle
http://mydailycostume.com
Beautiful jewerly Book! Kiss
these are really cool uoustanding pieces of jewelry. A dream, close to a sculpture.
xxx
mari
Great post! X Minale
http://minaleme.blogspot.be/
Great book!!Kisses!
Great!!
Kiss
Paolo
This is simply gorgeous!
Have a nice week end!
Photographer Gil Zetbase
http://www.gilzetbase.com/
I’ve always loved PIaget, both watches and jewels :)))
What a wonderful book!
xoxo
http://www.bellezzefelici.blogspot.com
This is such a lovely post and all the photos in the book look gorgeous – beautiful colours!!! 🙂
Layla xx
http://www.sprinklesofstyle.co.uk